2023 has left us with a revolution of hashtags and trends that have also forced us to learn a little more English: Skin flooding, face slapping, slugging\u2026 and when we managed to get our skin to assimilate one of these proposals, another one came along that, normally, didn’t quite match the previous one. We have tried many beauty proposals that have become fashionable this past year and we have already abandoned them. Because of laziness? impatience? We analyse the four most outstanding ones that, fortunately, have remained in our cosmetic past.<\/p>\n\n\n\n
This summer a new trend appeared on TikTok and Instagram. Its name? Skin Flooding, from the Saxon term ‘flood’, which means to flood. In a literal sense, this trend advocated that the key to crystal-clear skin was to fill it with moisture. In it, we should follow steps such as repeated toning to fill the skin with water, the application of hyaluronic acid serums and sealing with a moisturiser to provide all-day comfort. First of all, “this trend is not new. It is the standard routine for any skin that requires extra hydration, following the usual steps of cleansing, toning, specific moisturising product and finishing with a moisturiser,” says Daniel Jim\u00e9nez, cosmetologist and technical director of Skin Generics<\/a> <\/strong>and CEO of BeLab Services. <\/strong><\/a><\/p>\n\n\n\n “This trend advocates the application of products without waiting for the previous one to be absorbed. This, for example, with moisturiser, can cause it to lose its nature when mixed with the previous product and not fulfil its function of retaining moisture in the skin. In other words, we can achieve the opposite effect to this flooding and cause us to lose more water than desired. We may also get the famous “macaroons” or simply have an unwanted reaction because the safety of the products as a whole has not been evaluated<\/em><\/strong>. That said, she does recommend that we all include in our routine “a product with moisturisers such as hyaluronic acid, an active ingredient that provides hydration throughout the day and will work for any skin type,” <\/em><\/strong>she says.<\/p>\n\n\n\n