Deepfakes are here to stay. A deepfake is a generated video, image or audio that mimics the look and sound of a person. Also called “synthetic media”, they are so convincing at mimicking the real thing that they can fool both people and algorithms. Deepfakes are generated by AI and their most common forms of application are in videos or as augmented reality filters.<\/p>\n\n\n\n
“Deepfake” as a term comes from the combination of the words “deep learning” and “fake”, to represent something fake that is the result of deep learning technology. While there is a growing market for consumer applications that use deepfake technology for entertainment, such as FaceSwap, as the technology has democratised, misuses such as in porn have emerged.<\/p>\n\n\n\n