{"id":441039,"date":"2024-03-18T14:43:33","date_gmt":"2024-03-18T13:43:33","guid":{"rendered":"https:\/\/highxtar.com\/umbro-y-slam-jam-llegan-con-la-tercera-entrega-de-penalty-culture\/"},"modified":"2024-03-18T14:46:41","modified_gmt":"2024-03-18T13:46:41","slug":"umbro-and-slam-jam-arrive-with-the-third-drop-of-penalty-culture","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/umbro-and-slam-jam-arrive-with-the-third-drop-of-penalty-culture\/","title":{"rendered":"Umbro and Slam Jam arrive with the third drop of &#8220;Penalty Culture&#8221;"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-soccer-continues-to-be-in-what-constitutes-the-third-of-penalty-culture-the-leitmotif-guiding-slam-jam-s-approach-to-emerging-urban-trends-the-new-spring-summer-2024-collection-sees-the-former-brand-inject-its-design-language-into-classic-soccer-jerseys-with-umbro-s-distinctive-double-diamond-sports-iconography\">Soccer continues to be, in what constitutes the third of &#8216;Penalty Culture&#8217;, the leitmotif guiding Slam Jam&#8217;s approach to emerging urban trends. The new Spring\/Summer 2024 collection sees the former brand inject its design language into classic soccer jerseys with Umbro&#8217;s distinctive &#8216;Double Diamond&#8217; sports iconography.<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3867\" height=\"2579\" data-id=\"441015\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-1.jpg\" alt=\"\" class=\"wp-image-441015\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-1.jpg 3867w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-1-1024x683.jpg 1024w, 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height=\"2384\" data-id=\"441017\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2.jpg\" alt=\"\" class=\"wp-image-441017\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2.jpg 3574w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-2-2048x1366.jpg 2048w, 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src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5.jpg\" alt=\"\" class=\"wp-image-441023\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5.jpg 2621w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-5-1440x960.jpg 1440w, 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100vw, 3952px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3907\" height=\"2606\" data-id=\"441027\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7.jpg\" alt=\"\" class=\"wp-image-441027\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7.jpg 3907w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-1440x960.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-7-508x339.jpg 508w\" sizes=\"(max-width: 3907px) 100vw, 3907px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3852\" height=\"2570\" data-id=\"441029\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8.jpg\" alt=\"\" class=\"wp-image-441029\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8.jpg 3852w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-8-508x339.jpg 508w\" sizes=\"(max-width: 3852px) 100vw, 3852px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3852\" height=\"2570\" data-id=\"441031\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9.jpg\" alt=\"\" class=\"wp-image-441031\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9.jpg 3852w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-9-508x339.jpg 508w\" sizes=\"(max-width: 3852px) 100vw, 3852px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2359\" height=\"1574\" data-id=\"441033\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10.jpg\" alt=\"\" class=\"wp-image-441033\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10.jpg 2359w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/highxtar-Umbro-Slam-Jam-SS24-Penalty-Culture-10-508x339.jpg 508w\" sizes=\"(max-width: 2359px) 100vw, 2359px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Soccer aesthetics has become one of the most recurrent urban trends in recent years. The collecting of jerseys, soccer players being ambassadors of big brands, the rise of the bloke core\u2026 the appropriation and recoding of soccer clothing to adapt it to the street. At Slam Jam, they do it like no one else. Thus, Luca Benini&#8217;s label introduces classic Umbro styles with two-tone plaid prints and printed kits. Standout items include a masked plaid anorak, the now iconic masked hoodie and a T-shirt inspired by the 2006 England Home kit. That one sees the base color change from white to black, with that signature St. George&#8217;s cross sitting on the shoulder mirrored on both. All the pieces stand out for their quality and functionality, fundamental characteristics in the world of sport.<\/p>\n\n\n\n<p>Arriving as a sequel for <strong><a href=\"https:\/\/highxtar.com\/en\/penalty-culture-the-collection-that-embodies-the-perfect-synchronization-between-slam-jam-and-umbro-italia\/\">Fall\/Winter 2023<\/a><\/strong>, the collaboration between Umbro and Slam Jam once again represents the exciting convergence between soccer and urban culture, proving that soccer and street influences can merge to create something truly unique and relevant in the contemporary world.<\/p>\n\n\n\n<p>Distribution of this exclusive collection is handled by Slam Jam and is now available <strong><a href=\"http:\/\/www.slamjam.com\/collections\/umbro\">online <\/a><\/strong>and in selected stores worldwide. This partnership between Umbro and Slam Jam not only reflects their commitment to innovation and creativity, but also celebrates Umbro&#8217;s rich sporting heritage and Slam Jam&#8217;s global influence on contemporary urban culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Umbro and Slam Jam team up once again to explore the stylistic codes of soccer through streetwear in their new Spring\/Summer collection.<\/p>\n","protected":false},"author":25,"featured_media":441036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[712,2983,1090],"class_list":["post-441039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-slam-jam-en","tag-ss24-en-2","tag-umbro-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Umbro and Slam Jam arrive with the third drop of &quot;Penalty Culture&quot; - 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