{"id":446664,"date":"2024-04-24T14:47:03","date_gmt":"2024-04-24T12:47:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=446664"},"modified":"2024-04-24T14:47:03","modified_gmt":"2024-04-24T12:47:03","slug":"lacoste-highlights-iconicity-and-art-in-its-latest-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\/","title":{"rendered":"Lacoste highlights iconicity and art in its latest campaign"},"content":{"rendered":"\n

Dubbed ‘Play Big’<\/em>, the idea explores new territory and sets out to achieve new goals this year.<\/h2>\n\n\n\n
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2024 is the year of the Crocodile, there is no doubt about that. That’s what the facts say. Lacoste has succeeded in taking fashion-sport to its highest level, an initiative that it continues to reinforce with its new campaign presented through a high artistic concept.<\/p>\n\n\n\n

Always true to its emblem, the French brand<\/a><\/strong> proposes a fun atmosphere in which its fans can find the creativity and inspiration to create their own game. This is ‘Play Big’<\/strong><\/em>, a call to action that highlights the iconicity of the Crocodile while putting its various ambassadors in the spotlight.<\/p>\n\n\n\n

And to bring this proposal to fruition, Lacoste<\/strong> brought together four of the creative industry’s most talented minds with whom it has long established strong connections: Imruh Asha<\/strong>, Ibby Njoya<\/strong>, Willy Vanderperre<\/strong> and Antonio Sanchez<\/strong>. The goal? To reimagine the crocodile icon through a masterful blend of precise engineering, textile art and craftsmanship. The result is a grandiose work of art, 8 metres long and almost 3 metres high, with vibrant hues and a fun personality.<\/p>\n\n\n\n

The campaign, starring six unique ambassadors, embodies the boldness, boundless creativity and essence of the brand. Scroll through the gallery and discover images featuring Novak Djokovic<\/strong>, Venus Williams<\/strong>, Pierre Niney<\/strong>, Ahn Hyo Seop<\/strong>, Wang Yibo<\/strong> and Jeon Somi<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Always true to its emblem, the French brand offers a fun atmosphere in which its followers can find the creativity and inspiration they need.<\/p>\n","protected":false},"author":27,"featured_media":446662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151],"class_list":["post-446664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en"],"acf":[],"yoast_head":"\nLacoste highlights iconicity and art in its latest campaign - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Always true to its emblem, the French brand offers a fun atmosphere in which its followers can find the creativity and inspiration they need.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste highlights iconicity and art in its latest campaign\" \/>\n<meta property=\"og:description\" content=\"Always true to its emblem, the French brand offers a fun atmosphere in which its followers can find the creativity and inspiration they need.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T12:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/04\/thumb-lacoste-play-bih.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Lacoste highlights iconicity and art in its latest campaign\",\"datePublished\":\"2024-04-24T12:47:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/thumb-lacoste-play-bih.jpg\",\"keywords\":[\"Lacoste\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-highlights-iconicity-and-art-in-its-latest-campaign\\\/\",\"name\":\"Lacoste highlights iconicity and art in its latest campaign - 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