{"id":447602,"date":"2024-04-30T15:56:41","date_gmt":"2024-04-30T13:56:41","guid":{"rendered":"https:\/\/highxtar.com\/?p=447602"},"modified":"2024-04-30T15:56:42","modified_gmt":"2024-04-30T13:56:42","slug":"fka-twigs-and-on-aim-to-revolutionise-performance-apparel","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/fka-twigs-and-on-aim-to-revolutionise-performance-apparel\/","title":{"rendered":"FKA Twigs and On aim to revolutionise performance apparel"},"content":{"rendered":"\n

The British artist joins the Swiss brand as a creative partner of the line and the star of this first collection.<\/h2>\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n

This is a very special and unsurprising partnership considering that FKA Twigs<\/strong> has always been closely linked to dance and physical activity, including this discipline in all her musical projects. For this very reason, both parties celebrate this union that promises to create innovative performance apparel that ensures the highest level of quality and design.<\/p>\n\n\n\n

In addition, the singer will be in charge of reinterpreting one of On<\/strong>‘s most recognisable icons: the Cloudtilt<\/strong> trainers. A must-have for fans of the sports brand that has already been reimagined by brands such as LOEWE<\/strong><\/a><\/a><\/a>.<\/p>\n\n\n\n

The official campaign images reveal some of the pieces that make up this new line, such as the white tank top and the relaxed fit cargo style training trousers.<\/p>\n\n\n\n

\u2018As someone who has always used her body as an essential part of her ate and expressive language, I am thrilled to announce my role as On’s creative partner,\u2019<\/em><\/strong> says FKA Twigs<\/strong> herself, adding that she hopes \u2018that within my collaboration I can not only present chic and original designs to the world but also share and amplify my own personal belief that the way we move our bodies and the time we spend connecting our mind, soul and physicality is one of the most integral parts of the human experience.\u2019<\/em><\/strong><\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

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