{"id":451514,"date":"2024-05-31T11:54:10","date_gmt":"2024-05-31T09:54:10","guid":{"rendered":"https:\/\/highxtar.com\/la-semana-de-la-moda-de-bogota-un-vistazo-de-primera-mano-a-su-septima-edicion\/"},"modified":"2024-05-31T12:02:24","modified_gmt":"2024-05-31T10:02:24","slug":"bogota-fashion-week-a-first-hand-look-at-its-7th-edition","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/bogota-fashion-week-a-first-hand-look-at-its-7th-edition\/","title":{"rendered":"Bogota Fashion Week: A First Hand Look at its 7th Edition"},"content":{"rendered":"\n

Last week concluded the seventh edition of Bogota Fashion Week, an event that has established itself as one of the most promising platforms in the Latin American fashion scene. From May 22 to 24, the Agora Convention Center became the epicenter of fashion in Colombia, hosting the proposals of 110 national brands that had the opportunity to exhibit and sell their creations to more than 80 national and international buyers, as well as media from around the world.<\/h2>\n\n\n\n

Since its first edition in 2016, Bogota Fashion Week<\/a><\/strong> has evolved into one of the main commercial platforms for fashion in Colombia, following the example of events such as Colombiamoda in Medellin. This initiative, supported by the Bogota Chamber of Commerce, has positioned the country’s capital as a key destination for the promotion of international fashion business.<\/p>\n\n\n\n

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Andrea Landa<\/figcaption><\/figure>\n\n\n\n
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ALEJANDRO CROCKER<\/figcaption><\/figure>\n\n\n\n
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A Modo M\u00edo<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Bogota Fashion Week is not just a runway show, but a comprehensive platform that includes multi-brand stores, wholesale businesses, and a series of talks that address topics such as sustainability, craftsmanship and design, business and experience versus novelty. In short, a very complete calendar that combines profiles of more experienced designers, such as Andrea Landa<\/a><\/strong>, Faride Ramos<\/a><\/strong> or Alejandro Crocker<\/a><\/strong> with others who are taking their first steps in this competitive industry and who, despite being newcomers, are showing signs of success. So it was with the Emerging Collective formed by Anthias<\/a><\/strong>, Mayorga<\/a><\/strong>, Papel de punto<\/a><\/strong>, and especially La Petite Mort Studio<\/a><\/strong>, which showed us how tailoring can reinvent itself to connect with a younger generation of customers. Old Maquiina<\/a><\/strong> was in charge of ending the second day of fashion week. Still in the market for 12 years, the brand debuted on the catwalk with a show in the neighborhood of La Candelaria that focused on the color purple.<\/p>\n\n\n\n

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Andrea Landa<\/figcaption><\/figure>\n\n\n\n
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Andrea Landa<\/figcaption><\/figure>\n\n\n\n
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Andrea Landa<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Understanding the importance of education and innovation in such a competitive industry, Bogota Fashion Week offers free and continuous training for participating brands. This year, training areas included product, sales, fashion communication and international marketing processes. In addition, the Bogota Chamber of Commerce, as Maria Paz Gaviria told us in a meeting prior to the start of the event, provides subsidies to the brands, eliminating the need to pay to parade, a very different model to what we are used to seeing in Europe, where brands usually have to pay thousands of euros to have their place in the official calendar. This support allows the constant emergence of new names on the scene, also favoring the consolidation of the event and the industry so that it remains one of the main agents in job creation in the country.<\/p>\n\n\n\n

But if there is something that stands out in Colombian fashion is its great respect for craftsmanship and the preservation of its ancestral roots in textile work. We were able to see this in our visits to brands such as Verdi<\/a><\/strong>, A New Cross<\/a><\/strong>, Cubel<\/a><\/strong> or MAZ Manuela \u00c1lvarez<\/a><\/strong>. Thanks to the approach to artisan and indigenous communities, they find a way to communicate the Colombian essence to the world through respectful co-creation practices and collections that speak in contemporary code.<\/p>\n\n\n\n

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