{"id":457908,"date":"2024-07-03T10:16:17","date_gmt":"2024-07-03T08:16:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=457908"},"modified":"2024-07-03T10:16:18","modified_gmt":"2024-07-03T08:16:18","slug":"israel-fernandez-reinterprets-camaron-de-la-islas-classic-la-leyenda-del-tiempo-by-iqos","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/israel-fernandez-reinterprets-camaron-de-la-islas-classic-la-leyenda-del-tiempo-by-iqos\/","title":{"rendered":"Israel Fern\u00e1ndez reinterprets Camar\u00f3n de la Isla’s classic ‘La Leyenda del Tiempo’ by IQOS"},"content":{"rendered":"\n

The renowned flamenco singer has reinterpreted the iconic song ‘La Leyenda del Tiempo’, the theme song of Camar\u00f3n de la Isla. Thus kicking off the exciting ‘IQOS Game Changers Music’ initiative with which the innovative device that heats up tobacco instead of burning it seeks to celebrate real Game Changers.<\/h2>\n\n\n\n

Have you ever wondered what it means to be a ‘Game Changer’? Well, it’s a person who breaks with the status quo in an original, meaningful and positive way through an extraordinarily unique vision, just as Israel Fernandez has done in the music industry with his innate talent and IQOS* by reinventing the way tobacco is consumed, offering the ability to heat it up and not burn it unlike vapers who heat up liquids – IQOS produces no tar, produces 95% lower levels of harmful chemicals compared to cigarettes<\/strong>, presenting less risk to your health than continuing to smoke<\/em> , thus changing the rules of the game.<\/p>\n\n\n\n

Seeing things differently and moving forward is what makes us Game Changers. Just as IQOS has changed the rules of the game from burning tobacco to heating it, the brand is challenging different Game Changers from different territories to recognise those who do not set limits and break with the established. It has already done so in the Fashion territory with Leandro Cano to interpret a traditional costume that reflects the values of IQOS. Now IQOS is once again making a difference in music with Israel Fern\u00e1ndez.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In case he’s not on your radar yet – although it’s difficult – Israel Fern\u00e1ndez is a prodigy from Corral de Almaguer (Toledo). What sets Fern\u00e1ndez apart is his ability to infuse traditional flamenco with a contemporary sensibility without diluting its essence. In the world of flamenco, a genre deeply rooted in tradition and cultural heritage, it is difficult to find an artist who both honours the old ways and pushes the art into new and uncharted territory. His unique blend of reverence for flamenco’s storied past and fearless innovation has made him a transformative figure in contemporary flamenco.<\/p>\n\n\n\n

In this way, IQOS has decided to join forces with the singer to give life to the musical project ‘Sue\u00f1o y Tiempo’ in which the musician performs one of the most emblematic songs in history: ‘La Leyenda del Tiempo’. It is a song composed by Camar\u00f3n de la Isla, whose lyrics were taken from a poem by the great Federico Garc\u00eda Lorca and which was a turning point in the history of flamenco, as well as being highly acclaimed by critics. Now, 45 years later, such an important figure as Israel Fern\u00e1ndez pays tribute to this avant-garde piece for its time through his own voice and with the help of two other Game Changers: Enrique Heredia (Negri) in charge of production and Jes\u00fas Plaza in audiovisual production.<\/p>\n\n\n\n

\n