It has been two years since Simon Porte’s eponymous label Jacquemus teamed up with sports giant Nike to launch a sophisticated, sports-inspired streetwear line. In June 2022, Jacquemus selected Jorja Smith as the face of the collaboration’s inaugural campaign. The resounding success of this first collaboration, which quickly sold out, made it clear that this partnership had much more to offer. So in March, Jacquemus and Nike teamed up again, this time with sprinter Sha’Carri Richardson leading the campaign. The collection continued to raise the bar, combining the sporting essence with the refined Jacquemus aesthetic.<\/p>\n\n\n\n
The dynamic duo are back for a third collaboration, and this time they’ve taken it to the next level. With the Summer Olympics set to land in Paris in just two weeks, and Jacquemus being a renowned French brand, the designer has decided to take over the city with a stellar line-up. The video begins with Central Cee relaxing in his hotel room, accompanied by a pair of huskies. As the camera pans across Paris, we see Reign Judge being carried on a chaise longue by a moving crew, or Manu Rios mastering the clay court like a pro, and Lila Moss modelling in style on a boat on the Seine.<\/p>\n\n\n\n