{"id":464515,"date":"2024-08-14T14:10:14","date_gmt":"2024-08-14T12:10:14","guid":{"rendered":"https:\/\/highxtar.com\/tyler-the-creator-el-nuevo-director-creativo-de-supreme\/"},"modified":"2024-08-14T14:16:00","modified_gmt":"2024-08-14T12:16:00","slug":"tyler-the-creator-supremes-new-creative-director","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/","title":{"rendered":"Tyler, The Creator: Supreme&#8217;s New Creative Director?"},"content":{"rendered":"\n<p>Yesterday, around Brick Lane in London, a few posters appeared on the streets showing Tyler, The Creator wearing Supreme&#8217;s classic boxlogo t-shirt. While the rapper could simply be the image of Supreme&#8217;s latest lookbook, these photos could also suggest that a collaboration is on the horizon. Or, perhaps -let us dream- that Supreme already has its new creative director.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-nUWVfOld6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C-nUWVfOld6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C-nUWVfOld6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Supreme (@supremenewyork)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>The streetwear giant now faces the challenge of staying relevant amidst the comings and goings of the business. Let&#8217;s remember its recent acquisition by EssilorLuxottica for 1.5 billion dollars. A price that, while high, reflects a depreciation from the $2.1 billion VF Corporation paid for it in 2020, indicating that the brand may be losing its lustre in the global market. But what can Supreme do to regain its relevance in an era where nostalgia is no longer enough?<\/p>\n\n\n\n<p>Tyler, The Creator, who helped put Supreme on the radar of Odd Future fans back in 2011, could be the answer. His relationship with Supreme goes back a long way. Since the release of the \u2018Yonkers\u2019 music video, which featured a panel of five Supreme caps, Tyler has been an unofficial ambassador for the brand. That same year, Supreme opened its first European shop in London, a move that coincided with the rise in popularity of Tyler and his band, attracting hypebeasts, Odd Future enthusiasts and skateboarders alike. In 2010, his song \u2018Orange Juice\u2019 gives a specific shout-out to Supreme: \u2018<em>Box Logo hoodies<\/em>\u00a0and\u00a0<em>goodies<\/em>\u00a0from buddies that\u00a0<em>understand<\/em>. That\u00a0<em>Bastard<\/em>\u00a0was\u00a0<em>buzzing like Woody so we get<\/em>\u00a0it for\u00a0<em>free<\/em>\u2019. And a year later, the Grammy Award-winning artist wore a box logo to the MTVU Woodie Awards, and a leopard-print Supreme cap while accepting the award for Best New Artist at the MTV Video Music Awards.<\/p>\n\n\n\n<p>The rapper&#8217;s endorsement of Supreme has been crucial in positioning the brand at the forefront of pop culture. And it&#8217;s no surprise to see him starring in the brand&#8217;s latest campaign. Yes, the brand retains certain elements of its identity, as is evident with this recent move, but it has fallen into something of a rut, becoming predictable and losing the hype that once characterised it. Instead of remaining a symbol of counterculture, Supreme seems to have become a shadow of its former self, with a \u2018F*ck You\u2019 attitude that now rings hollow.<\/p>\n\n\n\n<p>So is Tyler, The Creator the solution? Maybe he is. Tyler doesn&#8217;t just understand youth culture; he is a central figure in it. From his rise with Odd Future to his GOLF WANG brand, he has proven himself to be a visionary, someone who knows how to capture the essence of the culture and turn it into a global phenomenon. In many ways, Tyler has already done in his career what Supreme needs to do: evolve without losing its essence.<\/p>\n\n\n\n<p>Tyler&#8217;s idea as Supreme&#8217;s Creative Director might seem radical, but it is precisely this kind of change that Supreme might need to rise from the ashes. With his deep understanding of subcultures and his ability to connect with the younger generation, Tyler could be the leader Supreme needs to reconnect with its audience and reclaim its place in the top tier of streetwear brands. Not only that, but Tyler already has vast experience as a creative, not only with his brand but with personal projects such as the recent collaboration with Louis Vuitton, where he proved that he can tackle a full collection that connects with the community and at the same time can be a sales success. If anyone can bring Supreme back to relevance and authenticity, it&#8217;s Tyler, The Creator.<strong><a href=\"https:\/\/https:\/\/highxtar.com\/que-estan-tramando-tyler-the-creator-y-supreme\/\"> Is the brand ready to make that leap?<\/a><\/strong> Time will tell. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It could simply be the image of the latest lookbook, a collaboration, or perhaps that Supreme already has a new creative director. <\/p>\n","protected":false},"author":25,"featured_media":464512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[857,1288],"class_list":["post-464515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-supreme-en","tag-tyler-the-creator-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tyler, The Creator: Supreme&#039;s New Creative Director? - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"It could simply be the image of the latest lookbook, a collaboration, or perhaps that Supreme already has a new creative director.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyler, The Creator: Supreme&#039;s New Creative Director?\" \/>\n<meta property=\"og:description\" content=\"It could simply be the image of the latest lookbook, a collaboration, or perhaps that Supreme already has a new creative director.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T12:10:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T12:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/08\/Thumb-H-Tyler-The-Creator-Supreme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"Tyler, The Creator: Supreme&#8217;s New Creative Director?\",\"datePublished\":\"2024-08-14T12:10:14+00:00\",\"dateModified\":\"2024-08-14T12:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\"},\"wordCount\":633,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/08\/Thumb-H-Tyler-The-Creator-Supreme.jpg\",\"keywords\":[\"Supreme\",\"Tyler The Creator\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\",\"url\":\"https:\/\/highxtar.com\/en\/tyler-the-creator-supremes-new-creative-director\/\",\"name\":\"Tyler, The Creator: Supreme's New Creative Director? 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