{"id":466442,"date":"2024-08-30T10:53:42","date_gmt":"2024-08-30T08:53:42","guid":{"rendered":"https:\/\/highxtar.com\/?p=466442"},"modified":"2024-08-30T10:55:42","modified_gmt":"2024-08-30T08:55:42","slug":"charli-xcx-features-in-hms-latest-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/charli-xcx-features-in-hms-latest-campaign\/","title":{"rendered":"Charli XCX features in H&M’s latest campaign"},"content":{"rendered":"\n

A cheerful and renewed proposal that perfectly embodies the unique spirit of the it-girl<\/em> of the moment.<\/h2>\n\n\n\n
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Vibrant hues are combined with design-focused details and shapes to give off a timeless glamour. There are several inspirations behind each piece, bringing together different stories such as mid-century versatility or the lingering beauty of the sirens of Californian cinema.<\/p>\n\n\n\n

As such, H&M<\/strong>‘s AW2024<\/strong> campaign features unique protagonists representing the different artistic avenues that surround us: music, fashion and culture. The imagery, captured by Sam Rock<\/strong> and directed by Albert Moya<\/strong>, celebrates individuality and personal style with a powerful force, and features Charli XCX<\/strong>, Arca<\/strong>, Lila Moss<\/strong>, Ajus Samuel<\/strong>, Loli Bahia<\/strong>, Wali Deutsch<\/strong>, Okay Kaya<\/strong>, Bibi Breslin<\/strong>, Alewya<\/strong>, Sage Elesser<\/strong>, Sega<\/strong> Bodega<\/strong> and Lux Gillespie<\/strong>.<\/p>\n\n\n\n

Tailoring ensembles include square jackets and mini skirts; vintage spirit garments adorned with beads and studs that take over knitwear; and leather and mesh dresses. The colour palette includes all shades, from caramel brown to dark mahogany, red and green, and black and white for the more subtle proposals.<\/p>\n\n\n\n

\u2018This collection is a celebration of who we are and a moment to reaffirm that H&M is always focused on great fashion. The campaign is about liberating personal style: each protagonist puts her own spin on clothes in her own way. The message is that difference is power,\u2019 <\/em><\/strong>says J\u00f6rgen<\/strong> Andersson<\/strong>, brand director of the textile giant.<\/p>\n\n\n\n

The collection, which will be launched on 12 September<\/strong>, will be accompanied by a fun and exclusive party in London<\/a><\/strong> where Charli XCX<\/strong> will perform and will be accompanied by Jamie XX <\/strong>and Sherelle<\/strong>. All those who want to attend just need to sign up via social media.<\/p>\n\n\n\n

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The images, captured by Sam Rock and directed by Albert Moya, celebrate individuality and personal style with enormous force.<\/p>\n","protected":false},"author":27,"featured_media":466439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2318],"class_list":["post-466442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-charli-xcx-en"],"acf":[],"yoast_head":"\nCharli XCX features in H&M's latest campaign - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The images, captured by Sam Rock and directed by Albert Moya, celebrate individuality and personal style with enormous force.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/charli-xcx-features-in-hms-latest-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charli XCX features in H&M's latest campaign\" \/>\n<meta property=\"og:description\" content=\"The images, captured by Sam Rock and directed by Albert Moya, celebrate individuality and personal style with enormous force.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/charli-xcx-features-in-hms-latest-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-30T08:53:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T08:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/08\/highxtar-charli-xcx-for-hm-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Charli XCX features in H&M’s latest campaign\",\"datePublished\":\"2024-08-30T08:53:42+00:00\",\"dateModified\":\"2024-08-30T08:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/highxtar-charli-xcx-for-hm-2024.jpg\",\"keywords\":[\"Charli XCX\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/charli-xcx-features-in-hms-latest-campaign\\\/\",\"name\":\"Charli XCX features in H&M's latest campaign - 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