{"id":467046,"date":"2024-09-04T11:54:09","date_gmt":"2024-09-04T09:54:09","guid":{"rendered":"https:\/\/highxtar.com\/?p=467046"},"modified":"2024-09-04T11:54:10","modified_gmt":"2024-09-04T09:54:10","slug":"puma-and-aries-coexist-in-a-kitsch-universe","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/","title":{"rendered":"PUMA AND ARIES COEXIST IN A KITSCH UNIVERSE"},"content":{"rendered":"\n

Two urban icons join forces for the first time to create a genderless collection full of modern and nostalgic references.<\/h2>\n\n\n\n
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After having offered a first preview during the PUMA<\/strong> show held last February during New York Fashion<\/strong> Week<\/strong>, we can finally know all the details of one of the most special launches of the season. The first meeting between the London brand and the sports giant marks a new chapter in the history of streetwear.<\/p>\n\n\n\n

PUMA<\/strong>‘s heritage is intertwined with Aries<\/strong>‘ imagery through a kitsch approach where knitwear and double-nylon garments coexist with a handcrafted selection of accessories and footwear. A long-sleeved T-shirt decorated with graphics, a digitally printed cardigan, a lace-up biker-inspired T-shirt, an oversized garment-washed T-shirt, a water-repellent jacket and trousers featuring an X-ray graphic.<\/p>\n\n\n\n

And of course, there’s an exclusive iteration of the PUMA Mostro<\/strong>, the jewel in the crown, reinterpreted in a mix of mesh, neoprene and suede.<\/p>\n\n\n

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Scroll through the gallery above and discover the images captured by Mark Luckasavage<\/strong>. The collection goes on sale tomorrow, 5 September, via ariesarise.com<\/a><\/strong> and at the brand’s London<\/strong> flagship store. It will also be available at END<\/strong>, Slam Jam<\/strong> and KITH<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first meeting between the London-based brand and the sportswear giant marks a new chapter in the history of streetwear.<\/p>\n","protected":false},"author":27,"featured_media":467044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1655,1399],"class_list":["post-467046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-aries-en","tag-puma-en"],"acf":[],"yoast_head":"\nPUMA AND ARIES COEXIST IN A KITSCH UNIVERSE - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The first meeting between the London-based brand and the sportswear giant marks a new chapter in the history of streetwear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA AND ARIES COEXIST IN A KITSCH UNIVERSE\" \/>\n<meta property=\"og:description\" content=\"The first meeting between the London-based brand and the sportswear giant marks a new chapter in the history of streetwear.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-04T09:54:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-04T09:54:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/09\/thumb-aries-x-puma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"PUMA AND ARIES COEXIST IN A KITSCH UNIVERSE\",\"datePublished\":\"2024-09-04T09:54:09+00:00\",\"dateModified\":\"2024-09-04T09:54:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/09\/thumb-aries-x-puma.jpg\",\"keywords\":[\"Aries\",\"Puma\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\",\"url\":\"https:\/\/highxtar.com\/en\/puma-and-aries-coexist-in-a-kitsch-universe\/\",\"name\":\"PUMA AND ARIES COEXIST IN A KITSCH UNIVERSE - 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