In this short chat, Tommy Hilfiger shares his thoughts just one day before his highly anticipated SS25 runway show at the old Staten Island Ferry. From preparations for the show to his views on the evolution of the industry, Mr. Hilfiger reflects on how he has kept his brand relevant for nearly four decades, the importance of pop culture in his success, and the need to constantly innovate without losing his DNA.<\/p>\n\n\n\n
HIGHXTAR (H) \u2013<\/mark><\/strong> Good morning, Mr. Hilfiger.<\/p>\n\n\n\n TOMMY HILFIGER (T.H.)-<\/mark><\/mark><\/strong><\/strong> Good morning. How are you?<\/em><\/strong><\/p>\n\n\n\n (H) \u2013<\/mark><\/strong> Only one day for the show. How are you feeling? <\/p>\n\n\n\n (T.H.)-<\/mark><\/mark><\/strong><\/strong> I feel very good. It’s, uh, been a lot of work. We have a whole team working day and night, pulling it together, but I’m very excited. <\/em><\/strong><\/p>\n\n\n\n (H) \u2013<\/mark><\/strong> Any detail to complete yet? <\/p>\n\n\n\n (T.H.)-<\/mark><\/mark><\/strong><\/strong> Oh, always! The details are perhaps to do with the tailoring adjustments and that everything fits perfectly.<\/em><\/strong><\/p>\n\n\n\n (H) \u2013<\/mark><\/strong> You’ve been like a lot of years in the industry. Do you have any kind of ritual to go to for the shows?<\/p>\n\n\n\n (T.H.)-<\/mark><\/mark><\/strong><\/strong> Well, we are always preparing. What happens is that in the days leading up to the show there is a lot of activity. I do a lot of interviews, there are a lot of parties, a lot of events and a lot of people coming from all over the world. I don’t really have time to relax and think about meditating or doing things that other people probably do, because I’m completely focused on the show. But it’s exciting.<\/em><\/strong><\/p>\n\n\n\n (H) \u2013<\/mark><\/strong> Why choosing in this occasion in particular, the ferry, the MV John F. Kennedy to host the show?<\/p>\n\n\n\n (T.H.)-<\/mark><\/mark><\/strong><\/strong> It’s an iconic American landmark. A floating landmark. And last season we did it at the Oyster Bar of Grand Central Station, which was another New York iconic venue. So we thought we had to find something very New York, very iconic, and…disruptive in the thinking! Out of the box in a way,. We are doing a collection that is inspired by nautical, of course, preppy and American sportswear, but we wanted to do something that was in keeping with the brand and sort of the image of what the season is all about, so I think it works perfectly! That’s going to be a lot of fun: Lot of influencers, a lot of celebrities, great music, a lot of models, a lot of looks for men and women\u2026 and a big audience!<\/em><\/strong><\/p>\n\n\n\n