Milan Fashion Week was illuminated by Fendi’s Spring-Summer 2025 runway show, a collection that pays homage to the house’s rich history while redefining the future of luxury. Inspired by the pillars of modern 1920s style, this collection not only celebrates the maison’s centenary, but also explores how the past continues to shape the present. \u2018The foundations of how women dress today and, in many ways, how we think, can be found in the 1920s,\u2019 says Fendi’s artistic director of haute couture and womenswear, Kim Jones.<\/p>\n\n\n\n
The importance of 1925 cannot be overlooked in this collection. It was then that Fendi established itself as a house dedicated to excellence, under the visionary eye of Adele Fendi. It was also the year of the Exposition Internationale des Arts D\u00e9coratifs et Industriels Modernes in Paris, an event that laid the foundations for the Art Deco movement, a fusion of art and functionality. The influence of this pivotal moment is palpable in the SS25 collection, where traditional forms and techniques meet modern, timeless design.<\/p>\n\n\n\n
The collection reflects this dialogue between past and present through references to key literary works from 1925 such as Virginia Woolf’s Mrs Dalloway and F. Scott Fitzgerald’s The Great Gatsby, which also influence the aesthetic narrative of the collection. Kim Jones captures this modernist energy in the garments, with a focus on lightness, movement and feminine freedom. The collection is a tribute to women who not only exist, but do; an ode to modernity from the perspective of a house deeply tied to matriarchy.<\/p>\n\n\n\n