{"id":475626,"date":"2024-10-11T11:03:17","date_gmt":"2024-10-11T09:03:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=475626"},"modified":"2024-10-11T11:03:18","modified_gmt":"2024-10-11T09:03:18","slug":"pleasures-intervenes-asics-gel-nyc","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/","title":{"rendered":"PLEASURES intervenes ASICS GEL-NYC"},"content":{"rendered":"\n

A nature-inspired collaboration that fuses the distinctive approach of the Los Angeles brand with the classic styling of the sports giant.<\/h2>\n\n\n\n
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The goal was to create a dynamic sensory experience inspired by natural wonders and textures, and ASICS<\/strong> and PLEASURES<\/strong> turned to stylist Shelby Kay Reed<\/a><\/strong> to reimagine this third and very special iteration. Based on the theme of nature, the visual envelopes and full campaign design were created to show the GEL-NYC<\/strong> shoe fully integrated into the natural elements: fields of moss, illusions of marshes and lots of mud.<\/p>\n\n\n\n

\u2018Living in California, we are exposed to nature’s diverse sensory cycles on a daily basis. We wanted to incorporate those sensations into the design of this unique GEL-NYC shoe,\u2019 <\/em><\/strong>explains Alex James<\/strong>, co-founder and director of PLEASURES<\/strong>.<\/p>\n\n\n\n

The collection is completed by a series of garments that maintain the same narrative, such as a fun graphic T-shirt and a cap with embroidered details that sign the encounter. All of them will be available from today, 11 October<\/strong>, at pleasuresnow.com<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The aim was to create a dynamic sensory experience inspired by natural wonders and textures.<\/p>\n","protected":false},"author":27,"featured_media":475624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[903,1036,906],"class_list":["post-475626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-asics-en","tag-pleasures-en","tag-sneakers-en"],"acf":[],"yoast_head":"\nPLEASURES intervenes ASICS GEL-NYC - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The aim was to create a dynamic sensory experience inspired by natural wonders and textures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLEASURES intervenes ASICS GEL-NYC\" \/>\n<meta property=\"og:description\" content=\"The aim was to create a dynamic sensory experience inspired by natural wonders and textures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-11T09:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T09:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/thumb-asics-pleasures.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"PLEASURES intervenes ASICS GEL-NYC\",\"datePublished\":\"2024-10-11T09:03:17+00:00\",\"dateModified\":\"2024-10-11T09:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/thumb-asics-pleasures.jpg\",\"keywords\":[\"Asics\",\"Pleasures\",\"Sneakers\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\",\"url\":\"https:\/\/highxtar.com\/en\/pleasures-intervenes-asics-gel-nyc\/\",\"name\":\"PLEASURES intervenes ASICS GEL-NYC - 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