{"id":476076,"date":"2024-10-16T11:13:29","date_gmt":"2024-10-16T09:13:29","guid":{"rendered":"https:\/\/highxtar.com\/?p=476076"},"modified":"2024-10-16T11:13:30","modified_gmt":"2024-10-16T09:13:30","slug":"heron-preston-and-hm-debut-the-second-h2-launch","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/heron-preston-and-hm-debut-the-second-h2-launch\/","title":{"rendered":"Heron Preston and H&amp;M debut the second H2 launch"},"content":{"rendered":"\n<p>Combining the dynamic street style of New York City with Heron Preston\u2019s design DNA, H2 Drop 2 is the latest installment of the designer\u2019s long-term collaboration with H&amp;M. This drop includes menswear, womenswear and accessories, designed with a unisex approach.<\/p>\n\n\n\n<p>H2 is a long-term initiative co-created by Heron Preston and H&amp;M. Unveiled to the public in late 2023, the multi-faceted platform works with people, products and processes to advance the conversation about innovative yet conscious design that explores the future of fashion.<\/p>\n\n\n\n<p>Focusing on exceptional yet pragmatic cuts and an overall versatility, H2 Drop 2 poses a series of cultural archetypes that promote a new kind of everyday clothing and encourage a more circular approach to fashion.<\/p>\n\n\n\n<p>The line\u2019s star styles include a variety of sporty silhouettes like a hockey jersey and a printed leather varsity jacket reminiscent of clothing found on the streets of New York City during the 1990s and early 2000s.<\/p>\n\n\n\n<p>Other standout items include the faux-denim pink corset and matching pair of jeans, patched long sleeves crafted from cropped graphic tees, and a versatile khaki bomber jacket.<\/p>\n\n\n\n<p>\u201cMy favorite piece from H2 Drop 2 is the reversible sweatshirt with the word \u201cEnergy\u201d printed on the front, as it really represents the collection as a whole. The relaxed design can be worn by both men and women, but still feels really unique to the wearer when they wear it their own way,\u201d says Heron Preston.<\/p>\n\n\n\n<p>H2 Drop 2 features a wide offering of accessories. Text baseball caps, fitted beanies, and a studded belt are all infused with a metropolitan influence. Footwear in the collection ranges from unisex sneakers to knee-high stiletto boots with a pointed toe. Motorcycle-inspired sunglasses and lobster-claw hoop earrings add to the launch\u2019s utilitarian aesthetic.<\/p>\n\n\n\n<p>\u201cThe second H2 drop includes dynamic unisex pieces that can be paired with the basic styles from the first drop. In the end, it\u2019s up to the consumer\u2019s personal taste how they want to wear and style the pieces,\u201d says Ana Hernandez, H&amp;M menswear designer.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped is-style-galeria-normal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476052\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10.jpg\" alt=\"\" class=\"wp-image-476052\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-10-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476056\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3.jpg\" alt=\"\" class=\"wp-image-476056\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-3-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476058\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2.jpg\" alt=\"\" class=\"wp-image-476058\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-2-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476060\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5.jpg\" alt=\"\" class=\"wp-image-476060\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-5-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476067\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4.jpg\" alt=\"\" class=\"wp-image-476067\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-4-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476068\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9.jpg\" alt=\"\" class=\"wp-image-476068\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-9-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476054\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1.jpg\" alt=\"\" class=\"wp-image-476054\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-1-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476069\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11.jpg\" alt=\"\" class=\"wp-image-476069\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-11-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476070\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6.jpg\" alt=\"\" class=\"wp-image-476070\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-6-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"1200\" data-id=\"476071\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7.jpg\" alt=\"\" class=\"wp-image-476071\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7.jpg 848w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7-212x300.jpg 212w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7-724x1024.jpg 724w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7-768x1087.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7-700x991.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/10\/highxtar-3010-H2-PR-Portrait-A4-AdobeRGB-300ppi-240814-7-508x719.jpg 508w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\">On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&amp;M&amp;NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&amp;M\u2019s long-term collaboration with Heron Preston.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The collection will be available to purchase in selected H&amp;M stores worldwide and on <a href=\"https:\/\/www2.hm.com\/es_es\/index.html?srsltid=AfmBOoprOaWBqwYaFqyMvNHkl4hLMgOpWuxOMg7PV4Ongvgn4M9TzOk2\"><strong>hm.com<\/strong><\/a> on October 17.<\/p>\n\n\n\n<p><a href=\"https:\/\/highxtar.com\/heron-preston-presenta-h2-su-coleccion-debut-para-hm\/\"><strong>Heron Preston presents &#8216;H2&#8217;, his debut collection for H&amp;M.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This latest release combines the dynamic urban style of New York City with the design DNA of Heron Preston.<\/p>\n","protected":false},"author":22,"featured_media":476049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[832],"class_list":["post-476076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-heron-preston-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heron Preston and H&amp;M debut the second H2 launch - HIGHXTAR.<\/title>\n<meta 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