{"id":477411,"date":"2024-10-23T12:12:12","date_gmt":"2024-10-23T10:12:12","guid":{"rendered":"https:\/\/highxtar.com\/?p=477411"},"modified":"2024-10-23T12:12:12","modified_gmt":"2024-10-23T10:12:12","slug":"fendi-opens-its-first-boutique-in-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/fendi-opens-its-first-boutique-in-madrid\/","title":{"rendered":"FENDI opens its first boutique in Madrid"},"content":{"rendered":"\n

A 240 m2 space located in the luxurious Ortega y Gasset street.<\/h2>\n\n\n\n
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The Italian house lands in the heart of the capital with a spectacular shop that serves as a direct portal to the FENDI<\/strong> universe, where the men’s and women’s collections welcome visitors in a completely remodelled space. Artisan codes and heritage blend with traditional local elements and designer furniture to create an unparalleled cosy atmosphere: a kind of oasis in the middle of the city curated by carefully selected emerging Spanish designers at the Alzueta Gallery<\/a><\/strong>.<\/p>\n\n\n\n

A unique dialogue is created between the heritage fa\u00e7ade and the interior of the boutique, where transparent windows reveal the interior design, divided into two levels and enriched by a variety of materials and textures.<\/p>\n\n\n\n

The front area is dedicated to women’s bags, accessories and shoes, displayed in a captivating combination of a ribbed travertine marble wall, reminiscent of ruins and decorated with a diagonal F<\/strong> logo pattern sketched by Karl Lagerfeld<\/strong>, and a sequence of niches with a three-dimensional plaster background with geometric and Pequin motifs from the House’s archive.<\/p>\n\n\n\n

Contemporary pieces such as Stan Van Steendam<\/strong>‘s sculptures and Roberto Sironi<\/strong>‘s round table, reminiscent of Roman ruins in yellow Rima<\/strong> marble, adorn the space. FENDI<\/strong>‘s distinctive leather tablets with unique motifs are used throughout the shop to recall the unique craftsmanship, manufacturing and savoir-faire of Rome<\/strong> and FENDI<\/strong>.<\/p>\n\n\n\n

The round staircase in walnut wood leads to the mezzanine dedicated to the women’s ready-to-wear, furs and VIC room. Here, the stainless steel walls are softened by three works of art selected from the Temperature<\/em> collection by Aythamy Armas<\/strong>, a Canarian artist, who has been involved as a tribute to Spain<\/strong> and to local artists and crafts. His canvases are composed of different techniques and graphic resources: pastel, spray paint and ink, along with colours, are the great protagonists of his vision.<\/p>\n","protected":false},"excerpt":{"rendered":"

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