{"id":480136,"date":"2024-11-08T10:09:07","date_gmt":"2024-11-08T09:09:07","guid":{"rendered":"https:\/\/highxtar.com\/?p=480136"},"modified":"2024-11-08T10:09:07","modified_gmt":"2024-11-08T09:09:07","slug":"lvmh-invests-in-swedish-brand-our-legacy","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lvmh-invests-in-swedish-brand-our-legacy\/","title":{"rendered":"LVMH invests in Swedish brand Our Legacy"},"content":{"rendered":"\n

The investment, made through LVMH Luxury Ventures, the luxury giant’s venture capital arm, has not been disclosed in financial terms, but reinforces the conglomerate’s backing of high-profile emerging brands. Founded by designers Jockum Hallin, Cristopher Nying and Richardson Klar\u00e9n, Our Legacy<\/strong><\/a> stands out for offering \u2018classic garments from your grandfather’s wardrobe\u2019 for modern times, fusing nostalgia with contemporary vision.<\/p>\n\n\n\n

The move follows on the heels of a similar investment in Aim\u00e9 Leon Dore in 2022, cementing Our Legacy as the second menswear brand to receive LVMH backing in recent years. Among its previous bets, LVMH Luxury Ventures has also backed names such as Gabriela Hearst and Stadium Goods, showing its commitment to brands with a distinctive proposition in the world of accessible luxury.<\/p>\n\n\n\n

The rise of Our Legacy is palpable: in the last financial year, the brand achieved \u20ac40 million in sales, an impressive increase on the previous year’s \u20ac30 million. This capital injection is not only aimed at boosting its growth, but also at strengthening its global presence, with new projects and openings planned in key cities such as Paris, New York, Los Angeles, Shanghai, Tokyo and Hong Kong. In 2025, the brand plans to open its first flagship shop in Paris.<\/p>\n\n\n\n

Despite its success, Hallin stresses that the investment is not in response to an immediate need for liquidity. \u2018Our revenue figures have doubled for three consecutive years, and we have solid profitability,\u2019 said the co-founder. \u2018The investment is about looking to the future and building the next era for the brand.\u2019 Julie Bercovy, chief executive of LVMH Luxury Ventures, was equally enthusiastic, noting that Our Legacy represents \u2018the epitome of the \u201ccool\u201d movement\u2019.<\/p>\n\n\n\n

Our Legacy’s future looks brighter than ever, and, according to Hallin, LVMH’s backing will not change the brand’s identity. \u2018We’re not going to stop doing what we do,\u2019 he says, noting that many of their best-selling products today are pieces they introduced years ago. The investment will go towards \u2018special projects, creative narratives and attracting key talent\u2019 to further strengthen its internal structure and expand its international presence.<\/p>\n\n\n\n

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A post shared by OUR LEGACY (@ourlegacy)<\/a><\/p><\/div><\/blockquote>