{"id":484630,"date":"2024-11-29T13:33:14","date_gmt":"2024-11-29T12:33:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=484630"},"modified":"2024-11-29T13:33:15","modified_gmt":"2024-11-29T12:33:15","slug":"this-was-the-exclusive-pepsi-ring-launch-with-bad-gyal","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/this-was-the-exclusive-pepsi-ring-launch-with-bad-gyal\/","title":{"rendered":"This was the exclusive Pepsi Ring launch with Bad Gyal"},"content":{"rendered":"\n

On 27 November, Pepsi took us to Barcelona for a unique experience, where fashion, design and functionality came together in a way that was as unexpected as it was brilliant. Urban culture has always had a direct relationship with self-expression, but never before had fashion intersected with the need to maintain an impeccable manicure, until Pepsi launched its \u2018Pepsi Ring\u2019. The occasion not only celebrated the launch of a unique piece, but the creation of an object of desire. The Pepsi Ring is not just a ring, it is a disruptive proposition that redefines the concept of the everyday into luxury.<\/p>\n\n\n\n

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This ring is the answer to one of Gen Z’s most universal complaints: how to maintain a perfect manicure when the simple act of opening a can of Pepsi can end in disaster. Instead of ignoring the problem, Pepsi embraced it, transformed it and elevated it in a big way. The result? A 925s silver ring, with white zirconia and an integrated can opener, because it’s how you wear it that really counts, and in this case, you wear it in style. A detail so simple, yet so essential for those looking not just to stand out, but to redefine the rules. In collaboration with urban jewellery designer Long Play Jewels, and the PepsiCo Design and Innovation Centre, they created a piece that is as functional as it is sophisticated.<\/p>\n\n\n\n

The setting for the launch could not have been any other: Razzmatazz, the venue that symbolises the pulse of the city, the epicentre where music and the most authentic fashion meet. The night was not limited to a product launch; it was a sensory experience that celebrated the spirit of the brand. To elevate the experience, they had Bad Gyal who not only brought her unmistakable energy, but also crowned herself as the muse of the event by wearing an exclusive Pepsi Ring made of yellow gold and diamonds, a tribute to her own Instagram story where she showed how, upon opening a can, her nail broke. Irony? Maybe. Genius? Without a doubt.<\/p>\n\n\n\n

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A post shared by Bad Gyal Alba Pussy K Mana (@akabadgyal)<\/a><\/p><\/div><\/blockquote>