{"id":489777,"date":"2025-01-08T13:35:50","date_gmt":"2025-01-08T12:35:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=489777"},"modified":"2025-01-08T13:35:51","modified_gmt":"2025-01-08T12:35:51","slug":"ye-sparks-new-controversy-against-adidas-and-jerry-lorenzo","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ye-sparks-new-controversy-against-adidas-and-jerry-lorenzo\/","title":{"rendered":"Ye sparks new controversy against adidas and Jerry Lorenzo"},"content":{"rendered":"\n

Like an unstoppable hurricane, Ye<\/a><\/strong> is still the same as ever: unfiltered and ready to say it all. In a 2025 that kicks off with the same energy that characterises him, the multifaceted artist and creator returned to use his Instagram as a megaphone to uncover, once again, his fight against adidas and his recent dispute with Jerry Lorenzo, the man behind Fear of God.<\/p>\n\n\n\n

In a lengthy caption, Ye not only lashes out at the German giant for \u2018burying\u2019 his YEEZY brand in Google search results, but also resurrects old feuds with the company, such as when he accused the brand of \u2018design theft\u2019 and \u2018oppression\u2019.<\/p>\n\n\n\n

In his unmistakable style, Ye holds nothing back, claiming that adidas, a $60 billion company, was responsible for freezing his bank accounts following his controversial statements. \u2018I did phenomenal work for you guys and because I stood up for myself, everyone tried to bully me,\u2019 he writes, as he reminisces about the tense times leading up to the fateful tweet that sparked the chaos.<\/p>\n\n\n\n

But it’s not just adidas that is in his sights. Ye is also targeting designer Jerry Lorenzo, who recently signed a deal with adidas through his Fear of God brand. For the YEEZY creator, Lorenzo is \u2018cheesy and disloyal\u2019 for partnering with the German brand after the way they handled their relationship. He also accuses him of copying him, going so far as to say that his fashion show was a mere imitation of his iconic Hollywood Bowl show. \u2018I will never do that again for anyone,\u2019 Ye says, making it clear that his allegiance is with his own movement.<\/p>\n\n\n\n

In his message, Ye reaffirms his motto: \u2018YEEZY above all else\u2019. In strong words, he criticises those who were once close to him but who, he says, only sought to promote their own brands and agendas, \u2018acting like they were my friends\u2019 while taking advantage of YEEZY’s influence to push their weak projects. \u2018They never really wanted to work for the king. They wanted to use the king,\u2019 he asserts, making it clear that there is now no room for any more \u201chugs\u201d or false loyalties.<\/p>\n\n\n\n

What follows is a statement of power. YEEZY is not just a business, it’s a revolution. Ye celebrates the success of his YEEZY.com platform, which he says earned $100 million in its first six months, selling millions of units. He also proudly mentions that he has been working on new shoe styles for the past two years. And he doesn’t stop there: he mentions his \u2018revolutionary\u2019 $20 prices, with which he claims to be \u2018burning up the game\u2019 and leaving all competitors behind. \u2018YEEZY is banishing everything,\u2019 the visionary claims.<\/p>\n\n\n\n

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A post shared by Ye (@ye)<\/a><\/p><\/div><\/blockquote>