In the universe of television, rarely does a phenomenon manage to break the boundaries of the ephemeral to become a piece of global culture. However, La Isla de las Tentaciones, with its formula of chaos and drama, has managed not only to captivate Spain, but also to generate a viral impact that has reached the entire digital world. And at the epicentre of this phenomenon is Jos\u00e9 Carlos Montoya.<\/p>\n\n\n\n
What began as a spontaneous reaction from a contestant on the reality show has ended up being one of the most commented memes on platforms such as TikTok and Twitter, and now even Kanye West has joined the phenomenon. This viral outpouring has even made its way into international media outlets such as The Guardian<\/strong><\/a><\/em>\u00a0and\u00a0The Independent<\/em><\/strong><\/a>, which not only analyse the clip, but also compare its impact with other large-scale media phenomena.<\/p>\n\n\n\n