{"id":498280,"date":"2025-02-13T13:03:13","date_gmt":"2025-02-13T12:03:13","guid":{"rendered":"https:\/\/highxtar.com\/?p=498280"},"modified":"2025-02-13T13:03:14","modified_gmt":"2025-02-13T12:03:14","slug":"jaylen-brown-joins-the-oakley-family","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/jaylen-brown-joins-the-oakley-family\/","title":{"rendered":"Jaylen Brown joins the Oakley family"},"content":{"rendered":"\n

The NBA superstar has designed a collection that aims to revolutionise style on and off the court.<\/h2>\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n

The link between Oakley<\/strong> and basketball goes back to the 1990s, when sports icons such as Michael Jordan<\/strong>, Shaquille O’Neal<\/strong> and Kobe<\/strong> Bryant<\/strong> made their eyewear their hallmark. Now, more than 30 years later, the brand<\/a><\/strong> has resumed its relationship with the sport through Jaylen<\/strong> Brown<\/strong>.<\/p>\n\n\n\n

This is not just a sponsorship partnership, but the creation of a new chapter in the company’s history. The Boston Celtics<\/strong> player, known for his disruptive mindset, joins the science behind the most advanced eyewear on the market to shape a new era in design.<\/p>\n\n\n\n

\u2018This is the first collaboration with a brand in my career, and that’s because it was always clear to me that I would only partner with brands that reflected my vision and values in all aspects: personal expression, style and unity. Oakley’s innovation and commitment to the evolution of sport and culture, as well as their ability to inspire new generations, makes this partnership a powerful and meaningful move,\u2019<\/em><\/strong> says Jaylen<\/strong>.<\/p>\n\n\n\n

Together, they have successfully fused Oakley<\/strong>‘s heritage with Brown<\/strong>‘s innovative vision, elevating sports optics and fashion to new heights. And under the umbrella of the 741<\/strong> brand, created to reflect his high-performance vision, the company becomes the athlete’s exclusive eyewear partner.<\/p>\n\n\n\n

The collaboration also achieves a commitment to social change, including cultural initiatives such as The XChange<\/em> and the 7uice Foundation<\/em>, which support at-risk youth. In addition, Oakley<\/strong> will support the work of the OneSight EssilorLuxottica<\/em> Foundation, which seeks to eradicate uncorrected vision problems in vulnerable communities around the world.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

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