{"id":500243,"date":"2025-02-24T16:14:51","date_gmt":"2025-02-24T15:14:51","guid":{"rendered":"https:\/\/highxtar.com\/?p=500243"},"modified":"2025-02-24T16:14:52","modified_gmt":"2025-02-24T15:14:52","slug":"beyonce-and-levis-launch-chapter-2-of-reiimagine-pool-hall","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/beyonce-and-levis-launch-chapter-2-of-reiimagine-pool-hall\/","title":{"rendered":"Beyonc\u00e9 and Levi&#8217;s\u00ae launch chapter 2 of REIIMAGINE: Pool Hall"},"content":{"rendered":"\n<p>Levi&#8217;s\u00ae, in collaboration with global icon Beyonc\u00e9, today released Pool Hall, the second chapter of the REIIMAGINE campaign and a celebration of the enduring legacy of Levi&#8217;s\u00ae paired with Beyonc\u00e9&#8217;s transformative artistic vision. In the new fashion film, as in the accompanying images, clad in a powerful denim-on-denim look, Beyonc\u00e9 once again demonstrates her timeless versatility.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1000\" height=\"607\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1.jpeg\" alt=\"\" class=\"wp-image-500240\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1.jpeg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1-300x182.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1-768x466.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1-973x591.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1-700x425.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/02\/highxtar-REIIMAGINE_-Chapter-2-_-Image-1-508x308.jpeg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Building on the success of the first chapter of this collaboration &#8211; Launderette, which inspired audiences by reimagining a classic 1985 ad &#8211; Pool Hall reinterprets the iconic ad of the same name that Levi&#8217;s\u00ae debuted in 1991. For this latest chapter of the REIIMAGINE campaign, Levi&#8217;s\u00ae teamed up with GRAMMY award-winning director Melina Matsoukas to evolve this piece of the brand&#8217;s history while showcasing the versatility of its garments.<\/p>\n\n\n\n<p>Pool Hall portrays Beyonc\u00e9 defying expectations as she takes on a local expert, played by Timothy Olyphant, in a high-stakes game of pool. Celebrating Levi&#8217;s\u00ae products as modern style staples that continue to evolve, the new chapter invites bold interpretations. The complementary Chapter 2 images feature bold garments, such as the Ribcage Wide Leg jeans, Braided waistcoat and Spade trench coat, with custom embellishments that reflect the spirit of individuality and reinvention central to the campaign.<\/p>\n\n\n\n<p>\u2018There is no other piece of clothing that evokes comfort, modern elegance, classic American attire and nostalgia like denim does,\u2019 said Beyonc\u00e9. \u2018And when I think of all of those things, I think of Levi&#8217;s. For the second chapter of our collaboration we had even more fun reimagining the narrative of denim on denim, through the lens of one woman, who can be sexy, bold and a fierce competitor all at the same time. We wanted to celebrate the duality of grace and power\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chapter 2: \u201cPool Hall\u201d reimagined with Beyonc\u00e9 | LEVI\u2019S\u00ae\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/y2o2FuqMtxI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The campaign continues Levi&#8217;s\u00ae tradition of working with the most celebrated creative talents of our time. Matsoukas collaborated with Emmy Award-winning cinematographer Marcell R\u00e9v and acclaimed photographer Mason Poole to capture the visual essence of Pool Hall, building on the legacy of iconic Levi&#8217;s\u00ae campaigns and photography.<\/p>\n\n\n\n<p>For more information on the REIIMAGINE campaign, visit\u00a0<a href=\"https:\/\/tracking.launchmetrics.com\/?ref=LhQAAIcjw1_yqMEHHGW3OOmHJFcrd36WAQAAAFN4V6iuoKhzCiHiv7oQQaONiwAQhfjqW_U3eahcZ3WYbhkkE_EW2xLFA579cq_WfW5dxAlqsrNxtKSRFVm6_A8pIuXkxyXbLHTt7UHqwdGs6wD2s-VcKV8beN4z7s0M8o38C3oSPCWiPs4in2u_SNEZicC8Nrpd6WxgmWDLZP45cRq9L_2tkEKuarPOdrddfIV-Ws4AwL65WAgeZtyKuiOaOQwBnzSs8epaqd1-sxcp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>levi.com\/liveinlevis<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the campaign, sheathed in a powerful denim-on-denim look, the pop superstar once again demonstrates her timeless versatility.<\/p>\n","protected":false},"author":22,"featured_media":500239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1339,132],"class_list":["post-500243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-beyonce","tag-levis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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