{"id":500880,"date":"2025-02-28T09:29:34","date_gmt":"2025-02-28T08:29:34","guid":{"rendered":"https:\/\/highxtar.com\/los-kioskos-de-milan-autenticas-gemas-para-el-branding\/"},"modified":"2025-02-28T09:35:20","modified_gmt":"2025-02-28T08:35:20","slug":"milano-newsstands-real-branding-gems","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/milano-newsstands-real-branding-gems\/","title":{"rendered":"Milano newsstands, real branding gems"},"content":{"rendered":"\n

If there is something iconic about the city of Milano, it is the newsstands. In a way, they have become almost cultural heritage sites of Italy’s fashion capital; brands have known their potential as real gems to exploit for their branding strategies. And precisely in times of commercial bustle, be it fashion weeks, Valentine’s Day or the Salone del Mobile, almost all of those in the city, or new ones that are built for the occasion, become the perfect tools for brand marketing activations.<\/p>\n\n\n\n

These actions not only keep alive the spirit of buying printed press but also create a direct link with consumers, establishing with them a new way of approaching luxury. In the end, it is a more personal and direct impact with profiles that at first, for economic reasons, would not venture to buy in any of these brands.<\/p>\n\n\n\n

This Fashion Week, Fendi<\/a><\/strong> took over some bookstores and kiosks in Milan to celebrate its 100th anniversary. At these locations, they are distributing two special edition books: \u201cFENDI Baguette \u2018hand in hand\u2019\u201d <\/strong>and \u201cFENDI Peekaboo-k\u201d,<\/strong> which tell the stories behind their iconic bags.<\/p>\n\n\n\n

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This Valentine’s Day, GCDS set up a flower kiosk to celebrate love with all Milanese.<\/p>\n\n\n\n

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A post shared by GCDS (@gcdswear)<\/a><\/p><\/div><\/blockquote>