{"id":501999,"date":"2025-03-06T16:09:00","date_gmt":"2025-03-06T15:09:00","guid":{"rendered":"https:\/\/highxtar.com\/?p=501999"},"modified":"2025-03-06T16:40:36","modified_gmt":"2025-03-06T15:40:36","slug":"amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/","title":{"rendered":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign"},"content":{"rendered":"\n

Desigual is back with a campaign that is pure statement. Funshion. Taken Seriously’ is their latest proposal for Spring\/Summer 2025.<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The campaign is a subtle but brilliant satire of celebrity culture and the obsession with image. Amelia Gray, now a bona fide celebrity, perfectly embodies the role of the fashion superstar in full bloom.<\/p>\n\n\n\n

On a pristine set, she parades, poses and shows us the backstage of a fashion production. With stylists and make-up artists in action, we see her taking selfies, playing with a vintage digital camera and, of course, drinking her matcha tea. And yes, Desi the Cat is also on the scene, because no fashion film is complete without an unexpected icon.<\/p>\n\n\n\n

\n
BUY COLLECTION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

If there’s one thing that defines this new Desigual collection, it’s its nineties inspiration: sharp silhouettes, transparencies and abstract prints. Among the collection’s star pieces are a mini dress with thin straps that proclaims \u2018I love who I am\u2019 in an act of radical self-affirmation, a two-piece denim skirt and denim-effect mesh top, a tight dress in shades of green and blue that screams summer at full volume, and a black ensemble with lace and flowing trousers that Amelia already wore in the June 2024 show.<\/p>\n\n\n\n

But fashion without a conscience has no place in 2025. Desigual remains committed to sustainability and presents pieces made with responsible materials: BCI cotton, LENZING™ ECOVERO™ viscose and recycled polyester that transforms plastic waste into statement pieces.<\/p>\n\n\n\n

Desigual, true to its essence, welcomes us once again to its fashionista playground.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amelia Gray shines in \u2018Funshion. Taken Seriously’, Desigual’s new campaign that satirizes fame with a sweeping attitude.<\/p>\n","protected":false},"author":22,"featured_media":501997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2384],"class_list":["post-501999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-desigual-en"],"acf":[],"yoast_head":"\nAmelia Gray repeats as muse and star of the new Desigual SS25 campaign - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign\" \/>\n<meta property=\"og:description\" content=\"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T15:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T15:40:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign\",\"datePublished\":\"2025-03-06T15:09:00+00:00\",\"dateModified\":\"2025-03-06T15:40:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg\",\"keywords\":[\"Desigual\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\",\"url\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\",\"name\":\"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg\",\"datePublished\":\"2025-03-06T15:09:00+00:00\",\"dateModified\":\"2025-03-06T15:40:36+00:00\",\"description\":\"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\",\"name\":\"Mar Piera\",\"description\":\"Editor & Project Manager. m.piera@highxtar.com\",\"sameAs\":[\"https:\/\/www.instagram.com\/marpiera\/\"],\"url\":\"https:\/\/highxtar.com\/en\/author\/marpiera\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign - HIGHXTAR.","description":"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign","og_description":"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.","og_url":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-03-06T15:09:00+00:00","article_modified_time":"2025-03-06T15:40:36+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg","type":"image\/jpeg"}],"author":"Mar Piera","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Mar Piera","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/"},"author":{"name":"Mar Piera","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789"},"headline":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign","datePublished":"2025-03-06T15:09:00+00:00","dateModified":"2025-03-06T15:40:36+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/"},"wordCount":269,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg","keywords":["Desigual"],"articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/","url":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/","name":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg","datePublished":"2025-03-06T15:09:00+00:00","dateModified":"2025-03-06T15:40:36+00:00","description":"Amelia Gray shines in \u2018Funshion. Taken Seriously', Desigual's new campaign that satirizes fame with a sweeping attitude.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/Thumb-H-Amelia-Gray-Desigual-SS25.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/amelia-gray-repeats-as-muse-and-star-of-the-new-desigual-ss25-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Amelia Gray repeats as muse and star of the new Desigual SS25 campaign"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789","name":"Mar Piera","description":"Editor & Project Manager. m.piera@highxtar.com","sameAs":["https:\/\/www.instagram.com\/marpiera\/"],"url":"https:\/\/highxtar.com\/en\/author\/marpiera\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/501999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=501999"}],"version-history":[{"count":2,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/501999\/revisions"}],"predecessor-version":[{"id":502069,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/501999\/revisions\/502069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/501997"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=501999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=501999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=501999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}