{"id":505113,"date":"2025-03-31T14:11:00","date_gmt":"2025-03-31T12:11:00","guid":{"rendered":"https:\/\/highxtar.com\/?p=505113"},"modified":"2025-03-31T14:11:00","modified_gmt":"2025-03-31T12:11:00","slug":"irina-shayk-becomes-the-new-face-of-sporty-rich","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/","title":{"rendered":"Irina Shayk becomes the new face of Sporty & Rich"},"content":{"rendered":"\n

The supermodel has been chosen to unveil the brand’s eagerly awaited Sports Collection<\/em>.<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

This new sports line, designed by Emily Oberg<\/strong>, is characterised by functional yet sophisticated garments: sports shorts, tank tops, crew neck sweatshirts and tracksuit bottoms. It has been designed to adapt to the most demanding workouts as well as to moments of relaxation and rest. All this in a palette of classic colours where dark blue, white, black and grey predominate, with details in sky blue and bright yellow.<\/p>\n\n\n\n

Irina Shayk<\/strong>, in her role as the muse of the campaign, becomes the perfect image to represent the collection and the Sporty & Rich<\/strong> universe. Known for her elegance and style that oscillates between strength and softness, she is shown in action to demonstrate that sports fashion can also be sophisticated.<\/p>\n\n\n\n

The new Sports Collection <\/em><\/strong>will be available from 3 April<\/strong> on the brand’s official website<\/a><\/strong> and at its flagship store in New York<\/strong>.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

In her role as the muse of the campaign, she becomes the perfect image to represent the ‘Sports Collection’ line.<\/p>\n","protected":false},"author":27,"featured_media":505111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-505113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nIrina Shayk becomes the new face of Sporty & Rich - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irina Shayk becomes the new face of Sporty & Rich\" \/>\n<meta property=\"og:description\" content=\"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T12:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Irina Shayk becomes the new face of Sporty & Rich\",\"datePublished\":\"2025-03-31T12:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-irina-shayk-sporty-and-rich.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/\",\"name\":\"Irina Shayk becomes the new face of Sporty & Rich - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-irina-shayk-sporty-and-rich.jpg\",\"datePublished\":\"2025-03-31T12:11:00+00:00\",\"description\":\"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-irina-shayk-sporty-and-rich.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-irina-shayk-sporty-and-rich.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/irina-shayk-becomes-the-new-face-of-sporty-rich\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Irina Shayk becomes the new face of Sporty & Rich\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/palomamolinos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Irina Shayk becomes the new face of Sporty & Rich - HIGHXTAR.","description":"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/","og_locale":"en_US","og_type":"article","og_title":"Irina Shayk becomes the new face of Sporty & Rich","og_description":"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.","og_url":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-03-31T12:11:00+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"Irina Shayk becomes the new face of Sporty & Rich","datePublished":"2025-03-31T12:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/"},"wordCount":167,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg","articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/","url":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/","name":"Irina Shayk becomes the new face of Sporty & Rich - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg","datePublished":"2025-03-31T12:11:00+00:00","description":"In her role as the muse of the campaign, she becomes the perfect image to represent the 'Sports Collection' line.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/03\/thumb-irina-shayk-sporty-and-rich.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/irina-shayk-becomes-the-new-face-of-sporty-rich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Irina Shayk becomes the new face of Sporty & Rich"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/505113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=505113"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/505113\/revisions"}],"predecessor-version":[{"id":505114,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/505113\/revisions\/505114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/505111"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=505113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=505113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=505113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}