{"id":507331,"date":"2025-04-14T12:15:50","date_gmt":"2025-04-14T10:15:50","guid":{"rendered":"https:\/\/highxtar.com\/yoon-y-verbal-recuperan-ambush-el-regreso-de-la-firma-japonesa-al-modelo-independiente\/"},"modified":"2025-04-14T12:20:10","modified_gmt":"2025-04-14T10:20:10","slug":"yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/","title":{"rendered":"Yoon and Verbal bring back AMBUSH: the Japanese firm&#8217;s return to the independent model"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-yoon-and-verbal-take-back-ambush-the-japanese-brand-s-return-to-the-independent-modelambush-is-back-in-the-hands-of-its-founders-yoon-and-verbal-the-creative-duo-behind-the-brand-have-regained-full-ownership-of-the-brand-marking-the-beginning-of-a-new-phase-freer-more-personal-more-direct\">Yoon and Verbal take back AMBUSH: the Japanese brand&#8217;s return to the independent modelAMBUSH is back in the hands of its founders. Yoon and Verbal, the creative duo behind the brand, have regained full ownership of the brand, marking the beginning of a new phase: freer, more personal, more direct.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DH0VFR3SbtM\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DH0VFR3SbtM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DH0VFR3SbtM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by AMBUSH\u00ae (@ambush_official)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>Over the past five years, AMBUSH has remained true to its DNA even under the structure of a majority group. It was acquired in 2020 by New Guards Group, but never lost that pulse with the street, that cross-cutting look that connects fashion, music, art and technology. Today, its return to independence sounds like an act of resistance in an industry where luxury giants set the pace.<\/p>\n\n\n\n<p>\u201cRegaining full ownership allows us to fully express the core values and original vision on which AMBUSH was built,\u201d explains <strong><a href=\"https:\/\/www.instagram.com\/yoon_ambush\/\">Yoon<\/a><\/strong>, creative director. At her side, <strong><a href=\"https:\/\/www.instagram.com\/verbal_ambush\/\">Verbal<\/a><\/strong>, CEO and also an essential figure in Japanese hip-hop, sums it up precisely, \u201cThis milestone gives us back the freedom to innovate and deepen our connections with the community.\u201d<\/p>\n\n\n\n<p>The news not only revives the AMBUSH imaginary 100%, it also makes it clear that there are still brands that are committed to doing things their own way. At a time when many young firms end up diluted in overly large structures, Yoon and Verbal choose to continue to set their own pace. Their decision highlights the value of a more independent, closer model with a real personality.<\/p>\n\n\n\n<p>Born in 2008 as an experimental jewelry brand, AMBUSH has patiently and with vision built its own language within signature streetwear. Its sharp aesthetic, cultural narrative and a roster of strategic collaborations-from Nike to Gentle Monster-have made it one of the most lucid brands in new Asian luxury.<\/p>\n\n\n\n<p>With its flagship store in Tokyo and a growing community, AMBUSH is preparing for a new phase: digital expansion, new creative synergies and, above all, total control over its narrative and business strategy.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/el-american-dream-de-guess-usa-en-su-coleccion-ss25\/\">Did you see GUESS USA new collection?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMBUSH is 100% back in the hands of its founders. Yoon and Verbal are committed to brand independence and total creative control.<\/p>\n","protected":false},"author":25,"featured_media":507328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3609,1493],"class_list":["post-507331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-ambush-en-2","tag-yoon-ambush-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yoon and Verbal bring back AMBUSH: the Japanese firm&#039;s return to the independent model - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"AMBUSH is 100% back in the hands of its founders. 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Yoon and Verbal are committed to brand independence and total creative control.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T10:15:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-14T10:20:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/Thumb-H-AMBUSH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"Yoon and Verbal bring back AMBUSH: the Japanese firm&#8217;s return to the independent model\",\"datePublished\":\"2025-04-14T10:15:50+00:00\",\"dateModified\":\"2025-04-14T10:20:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/\"},\"wordCount\":359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/Thumb-H-AMBUSH.jpg\",\"keywords\":[\"AMBUSH\",\"Yoon Ambush\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/\",\"url\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/\",\"name\":\"Yoon and Verbal bring back AMBUSH: the Japanese firm's return to the independent model - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/yoon-and-verbal-bring-back-ambush-the-japanese-firms-return-to-the-independent-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/Thumb-H-AMBUSH.jpg\",\"datePublished\":\"2025-04-14T10:15:50+00:00\",\"dateModified\":\"2025-04-14T10:20:10+00:00\",\"description\":\"AMBUSH is 100% back in the hands of its founders. 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