{"id":507550,"date":"2025-04-15T11:34:55","date_gmt":"2025-04-15T09:34:55","guid":{"rendered":"https:\/\/highxtar.com\/?p=507550"},"modified":"2025-04-15T11:34:56","modified_gmt":"2025-04-15T09:34:56","slug":"travis-scott-stars-on-barcas-jersey-against-real-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/travis-scott-stars-on-barcas-jersey-against-real-madrid\/","title":{"rendered":"Travis Scott stars on Bar\u00e7a’s jersey against Real Madrid"},"content":{"rendered":"\n

The most watched jersey on the planet now has a new star. And it’s not just any name. Travis Scott, architect of dystopian worlds and one of the most influential icons in music today, will be the next superstar to grace the chest of FC Barcelona<\/a><\/strong> during the Cl\u00e1sico on May 11 against Real Madrid.<\/p>\n\n\n\n

Confirmed by the newspaper Ara, the move is part of the agreement between the Catalan club and Spotify, which has transformed one of football’s most classic symbols into a global pop culture runway. After figures like Drake, Rosal\u00eda, The Rolling Stones, Karol G, and Coldplay, it’s now the turn of the founder of Cactus Jack: Travis will be the sixth artist to sign the Bar\u00e7a jersey in a Cl\u00e1sico.<\/p>\n\n\n\n

The Houston rapper\u2014with more than 68 million monthly listeners and owner of the most-streamed rap album of 2023 (‘Utopia’)\u2014embodies a sonic and visual imagery that aligns perfectly with the narrative of these “limited-edition drops” with which Bar\u00e7a has been reinventing itself since Spotify emerged as its main sponsor.<\/p>\n\n\n\n

The choice was no coincidence. Although names like Taylor Swift and Ed Sheeran had been strongly mentioned, the choice of Travis represents a commitment to a different sensibility: less Eurocentric, more aesthetic, more aligned with the world where sport merges with fashion, music, and digital art.<\/p>\n\n\n\n

According to reports, the campaign has already been produced, with Travis himself posing alongside Bar\u00e7a players in a shoot that took place three weeks ago. As in previous editions, the shirts are expected to be released in limited and premium formats, with higher than usual prices and restricted distribution.<\/p>\n\n\n\n

El Cl\u00e1sico will be played on Saturday, May 11 at 4:15 p.m. in Montju\u00efc, and it represents more than just a duel between the two giants of Spanish football. It’s also an unprecedented platform for visibility for any artist. Millions of eyes, screens, and timelines are attentive to every detail: from the kit design to the scoreboard.<\/p>\n\n\n\n

With Travis Scott, Bar\u00e7a is not only seeking to connect with a new generation of global fans, but also to continue positioning itself as a club that understands football as more than just a sport: as a living culture, constantly remixed.<\/p>\n\n\n\n

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