{"id":507996,"date":"2025-04-21T12:19:12","date_gmt":"2025-04-21T10:19:12","guid":{"rendered":"https:\/\/highxtar.com\/sabias-que-reebok-se-convirtio-en-parte-del-uniforme-no-oficial-de-los-grafiteros-alrededor-del-mundo\/"},"modified":"2025-04-21T12:23:18","modified_gmt":"2025-04-21T10:23:18","slug":"did-you-know-that-reebok-became-part-of-the-unofficial-uniform-of-graffiti-artists-around-the-world","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/did-you-know-that-reebok-became-part-of-the-unofficial-uniform-of-graffiti-artists-around-the-world\/","title":{"rendered":"Did you know that Reebok became part of the unofficial uniform of graffiti artists around the world?"},"content":{"rendered":"\n<p>Was Reebok the first graffiti brand? Perhaps there are no official archives to prove it, but if we dig into the collective imagination of the 80s and 90s, the answer is on the walls, in abandoned stations and in spray-painted sneakers. Before the big brands understood the potential of streetwear, Reebok was already there, shoehorning those who made art on the fringes of the law.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cydxi44r2V1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cydxi44r2V1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cydxi44r2V1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Private Gallery at Museum of Graffiti (@wynwoodartgallery)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>The scene was clear: the New York subway turned its cars into rolling galleries, the boom box set the pace on the corners, and in every writers&#8217; crew there was always someone with a pair of Classic Leather shoes -or not so much- while running from the buff. The British brand, born in sports, was unwittingly absorbed by a subculture that reinterpreted it in its own way.<\/p>\n\n\n\n<p>Unlike Nike, which has always spent huge amounts on advertising, or <strong><a href=\"https:\/\/highxtar.com\/en\/run-dmc-x-adidas-asi-surgio-el-primer-contrato-de-publicidad-entre-un-grupo-musical-y-una-marca-deportiva\/\">Adidas, which relied on Run DMC to position itself,<\/a><\/strong> Reebok took a more low-key approach. And that was key. Without grandiose campaigns or official ambassadors, it became a neighborhood brand; because it was accessible, comfortable, and above all, it had attitude. The Workout, the NPC, the Freestyle -yes, the aerobics ones that ended up in the Bronx and not in gyms- were part of the look of those who lived the city with their whole body. In addition, their sober design, without strident colors or invasive logos, was perfect for those who didn&#8217;t want to attract the attention of the police while painting. Going unnoticed was also part of the art.<\/p>\n\n\n\n<p>And although there was never a campaign signed by a writer, Reeboks were on the feet of names that today fill books and documentaries in the world of graffiti: <strong>Dondi White, Futura 2000, Lady Pink, Seen, Blade\u2026<\/strong> In archive photos they appear with white sneakers, often Classic or Workout, worn out from running between wagons. Reebok didn&#8217;t ask them to wear them. They did it because it was what they had, what their modus vivendi could stand.<\/p>\n\n\n\n<p>While the graffiti world was becoming more and more popular, Reebok was sneaking in the feet of those who painted illegally; all regardless of contracts, advertising campaigns and promotions. So Reebok&#8217;s alliance with the graffiti world was not a vox populi alliance, but a union that has remained authentic to this day.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"507977\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-1024x682.jpg\" alt=\"\" class=\"wp-image-507977\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-1440x960.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Blade custom para Reebok<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" data-id=\"507979\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-1024x527.jpg\" alt=\"\" class=\"wp-image-507979\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-1024x527.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-300x154.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-768x395.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-1536x791.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-1440x741.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-973x501.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-700x360.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg-508x262.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-2.jpeg.avif 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Reebok Instapump Fury Vetements<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"507981\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-1024x1024.webp\" alt=\"\" class=\"wp-image-507981\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-1024x1024.webp 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-300x300.webp 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-150x150.webp 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-768x768.webp 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-1536x1536.webp 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-2048x2048.webp 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-48x48.webp 48w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-1440x1440.webp 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-973x973.webp 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-700x700.webp 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/highxtar-Reebok-Graffiti-3.jpg-508x508.webp 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Keith Haring x Reebok<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Over time, what began as signatures on trains ended up hanging in galleries. Graffiti mutated into urban art, and Reebok, far from disassociating itself, knew how to accompany this leap without betraying its origin. It did so by collaborating with figures such as <strong>Blade<\/strong>, who went from the New York subway to customizing Classic shoes as if they were cars; with <strong>Keith Haring<\/strong>, whose pop and activist style found a new canvas in Reebok; or with brands such as<strong> Vetements,<\/strong> who reinterpreted street aesthetics with luxury codes, but without forgetting their roots. Thus, Reebok not only fitted the first writers, but also understood that culture changes shape.<\/p>\n\n\n\n<p>And <a style=\"font-weight: bold\" href=\"https:\/\/www.instagram.com\/montanashopmadrid\/\">Montana Colors<\/a>, an absolute reference in the world of graffiti, understood this very well. Its recent union with Reebok was no coincidence: both brands drink from the same source: free creativity, rather low key, and sometimes illegal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIeJVYTKQqe\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DIeJVYTKQqe\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>The meeting between MONTANA and Reebok Classic Leather is a way of telling us that the mythical Reeboks have always belonged to the underground culture without looking for it. And yes, Reebok may not have been the first graffiti brand, but it was certainly the brand that didn&#8217;t need to proclaim itself as such to be one.<\/p>\n\n\n\n<p><a href=\"https:\/\/highxtar.com\/en\/jacquemus-offers-a-new-take-on-timberlands-classic-nautical\/\"><strong>Jacquemus reinvents the Timberland nautical.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specifically the Reebok Classic Leather, which started out as running shoes in the 1980s, became a regular on the graffiti scene.<\/p>\n","protected":false},"author":25,"featured_media":507992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,2108,603],"tags":[1349,2127],"class_list":["post-507996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-culture","category-fashion-en","tag-reebok-en","tag-reebok-classic-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Did you know that Reebok became part of the unofficial uniform of graffiti artists around the world? 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