Cheap is expensive, and now more than ever. Fast-fashion brands made in China -Shein, Temu and company- are feeling the direct hit of the new tariffs imposed by the Trump administration. CNN confirms it: prices are skyrocketing, and no, that’s not a metaphor.<\/p>\n\n\n\n
If you ask any Zillennial why they continue to fill virtual carts at Shein despite ethical questions, the answer is often simple: to be on point without emptying the account. But the balance between drip and budget is teetering. Trump’s new move puts these platforms on the ropes, and the domino effect has already begun.<\/p>\n\n\n\n
To give you an idea, the government has imposed a 120% tariff or a flat rate of $100 per shipment from China. And that’s not all: from 1 June, it goes up to $200. The direct consequence: prices double in a matter of hours. An example: a bikini that cost $4.39 on Shein went to $8.39 overnight. That’s +91%.<\/p>\n\n\n\n
Economic theory does not fail: tariffs end up being paid by the consumer. And the networks, of course, are already ablaze. TikTok, X (Twitter for boomers), Reddit\u2026 the outrage is as viral as the hauls that generated it.<\/p>\n\n\n\n