{"id":509531,"date":"2025-04-30T12:48:17","date_gmt":"2025-04-30T10:48:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=509531"},"modified":"2025-04-30T12:48:19","modified_gmt":"2025-04-30T10:48:19","slug":"what-the-lyst-index-reveals-about-the-first-four-months-of-2025","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\/","title":{"rendered":"What the Lyst Index reveals about the first four months of 2025"},"content":{"rendered":"\n

One of the most creatively hectic years.<\/h2>\n\n\n\n

As it does every quarter-end, Lyst<\/strong> publishes its results report after having analysed the behaviour of more than 160 million shoppers around the world. And the main conclusion is that LOEWE<\/strong> is crowned the hottest brand of Q1, unseating Miu Miu<\/strong> after Jonathan Anderson<\/strong>‘s departure in order to replace Kim Jones<\/strong> at Dior Men<\/strong>. The result? A 38% increase in searches and a collective rush to capture the last of the \u201cOld LOEWE\u201d<\/em> pieces before a new era begins.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

But this is not the only Maison<\/em> that has undergone major transformations in recent months: up to eight luxury houses have announced changes in their creative direction. One of the most talked-about was the appointment of Matthieu Blazy<\/strong> as Chanel<\/strong>‘s new creative director; or the departure of Sabato de Sarno<\/strong> after two years and the consequent replacement of Demna<\/strong>. Louise Trotter<\/strong>, the only woman in a creative direction position at Kering<\/strong>, takes the reins at Bottega Veneta<\/strong>; Glenn Martens<\/strong> moves to Maison Margiela<\/strong>; Michael Rider<\/strong> to Celine<\/strong> and Simone Bellotti<\/strong> to Jil Sander<\/strong>.<\/p>\n\n\n\n

In the midst of so much turnover, Chlo\u00e9<\/strong> makes a historic entry into the Lyst Index<\/strong> top 10 for the first time since the ranking has existed. The boho aesthetic, rejuvenated by Chemena Kamali<\/strong>, is back on the radar. Her ruffled mini-dress, positioned as the tenth most popular product of the quarter, confirms that the archive is gold when executed with emotional intelligence and a sense of the present.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Another surprising name is COS<\/strong>, which climbs to 11 places and slips into the top 10 most desirable brands of the quarter. In a twist that blurs the line between luxury and fast fashion, the elevated minimalism giant gets 44% more demand, driven by viral pieces such as its Barrel Leg <\/em>trousers.<\/p>\n\n\n\n

On the footwear side, On<\/strong> is gaining momentum and enters the index for the first time, with ambassadors such as Zendaya<\/strong>, Roger Federer<\/strong> or FKA Twigs<\/strong>, and collaborations that make a difference with LOEWE<\/strong> or Post Archive Fashion<\/strong>. adidas, for its part, revives some of its most iconic silhouettes with success: this is the case of the Taekwondo<\/em><\/strong>, the second most desired product of Q1. PUMA<\/strong> is no slouch either with the new Speedcat Ballet<\/strong><\/em>, which exquisitely captures the athletic Y2K aesthetic.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Rummaging through the \u201cArchive\u201d<\/em> category, we find Paraboot<\/strong>‘s Michael<\/em><\/strong> shoe, designed 80 years ago, now a cult item. Its traditional silhouette and sturdy sole are more present than ever, with a 226% increase in year-on-year searches.<\/p>\n\n\n\n

But the jewel in the crown, the MOST HOT piece in the ranking, is none other than the flared jeans by Celine that Kendrick Lamar wore during halftime of the SuperBowl<\/strong><\/a>. Take a look at the chart below and find out which other designs are close behind.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

LOEWE is crowned the hottest brand in Q1, overtaking Miu Miu after Jonathan Anderson’s departure from creative direction.<\/p>\n","protected":false},"author":27,"featured_media":509526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-509531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nWhat the Lyst Index reveals about the first four months of 2025 - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"LOEWE is crowned the hottest brand in Q1, overtaking Miu Miu after Jonathan Anderson's departure from creative direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the Lyst Index reveals about the first four months of 2025\" \/>\n<meta property=\"og:description\" content=\"LOEWE is crowned the hottest brand in Q1, overtaking Miu Miu after Jonathan Anderson's departure from creative direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T10:48:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T10:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/thumb-lyst-index-q1-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"What the Lyst Index reveals about the first four months of 2025\",\"datePublished\":\"2025-04-30T10:48:17+00:00\",\"dateModified\":\"2025-04-30T10:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/thumb-lyst-index-q1-2025.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-the-lyst-index-reveals-about-the-first-four-months-of-2025\\\/\",\"name\":\"What the Lyst Index reveals about the first four months of 2025 - 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