{"id":509593,"date":"2025-04-30T14:08:27","date_gmt":"2025-04-30T12:08:27","guid":{"rendered":"https:\/\/highxtar.com\/?p=509593"},"modified":"2025-04-30T14:08:28","modified_gmt":"2025-04-30T12:08:28","slug":"byredo-expands-its-sensory-universe","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/byredo-expands-its-sensory-universe\/","title":{"rendered":"Byredo expands its sensory universe"},"content":{"rendered":"\n

With a proposal that blurs the boundaries between body, space and memory.<\/h2>\n\n\n\n
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The Swedish brand, known for transforming emotions into fragrances, reinterprets one of its most iconic perfumes, Blanche<\/em><\/strong>, taking it beyond the skin to envelop the home with its clean, nostalgic scent.<\/p>\n\n\n\n

In this way, Blanche<\/em><\/strong> evolves in the form of a textile perfume, through a limited edition designed to impregnate the closest objects with intimacy: a blanket, sheets, bed linen\u2026 This new olfactory gesture proposes a deeper, more sensorial connection that transforms the ordinary into an affective experience.<\/p>\n\n\n\n

This new format is joined by a second launch that captures the spirit of the most mundane yet intimate ritual: laundry. The Coin Laundry<\/em><\/strong> candle, which now joins Byredo<\/strong>‘s permanent collection, exudes steam, soap and an almost cinematic melancholy.<\/p>\n\n\n

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“In 2025, \u201cBlanche\u201d evolves beyond the body and into the spaces we inhabit. A trilogy of new creations, limited editions of the \u201cBlanche\u201d textile perfume and the addition of the \u201cCoin Laundry\u201d candle to the permanent collection expand the Blanche universe through form and function,” <\/em><\/strong>explains the brand in a press release.<\/p>\n\n\n\n

The proposal is now available on the official Byredo website<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Swedish brand, known for transforming emotions into fragrances, reinterprets one of its most iconic perfumes.<\/p>\n","protected":false},"author":27,"featured_media":509575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"class_list":["post-509593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"acf":[],"yoast_head":"\nByredo expands its sensory universe - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The Swedish brand, known for transforming emotions into fragrances, reinterprets one of its most iconic perfumes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/byredo-expands-its-sensory-universe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Byredo expands its sensory universe\" \/>\n<meta property=\"og:description\" content=\"The Swedish brand, known for transforming emotions into fragrances, reinterprets one of its most iconic perfumes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/byredo-expands-its-sensory-universe\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T12:08:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T12:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/04\/thumb-byredo-blanche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Byredo expands its sensory universe\",\"datePublished\":\"2025-04-30T12:08:27+00:00\",\"dateModified\":\"2025-04-30T12:08:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/\"},\"wordCount\":196,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/thumb-byredo-blanche.jpg\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-expands-its-sensory-universe\\\/\",\"name\":\"Byredo expands its sensory universe - 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