{"id":510329,"date":"2025-05-09T10:45:27","date_gmt":"2025-05-09T08:45:27","guid":{"rendered":"https:\/\/highxtar.com\/?p=510329"},"modified":"2025-05-09T10:45:28","modified_gmt":"2025-05-09T08:45:28","slug":"lacoste-play-with-icons-when-style-becomes-a-modern-legend","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/","title":{"rendered":"Lacoste \u2018PLAY WITH ICONS\u2019: When style becomes a modern legend"},"content":{"rendered":"\n

An ode to the brand’s identity and the personalities that embody it.<\/h2>\n\n\n\n

Having amplified the crocodile’s roar with \u2018PLAY BIG\u2019<\/em><\/strong>, Lacoste<\/strong> now captures – with the help of the great photographer Tyler Mitchell<\/a><\/strong> – the exact moment when the classic becomes contemporary and the iconic is reinvented.<\/p>\n\n\n\n

But if one thing is clear, it is that the Maison fran\u00e7aise does not repeat formulas, but redraws the codes of its heritage with a touch of irony mixed with elegance and visual precision. And so a new narrative universe emerges where each ambassador, in addition to unveiling various pieces, turns them into a cultural symbol.<\/p>\n\n\n\n

Novak Djokovic and the white polo shirt<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

One of the most acclaimed sportsmen in history wears the iconic Lacoste<\/strong> polo shirt like ceremonial armour. A golden tennis net wraps around him like a regal cape, reinforcing his status as emperor of the courts.<\/p>\n\n\n\n

Ad\u00e8le Exarchopoulos and the Lenglen bag<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The actress and new global brand ambassador manages to transform the Lenglen<\/strong> bag into a pleated skirt that looks like something out of an art deco dream with a Parisian accent.<\/p>\n\n\n\n

Pierre Niney and the Lacoste emblem<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Minimalist, elegant and with an irony that can only come from French cinema, the actor rests on a sofa that blends in with the same green that gives life to the crocodile. A lot of design, some contemporary art and a lot of effortless style in a single image.<\/p>\n\n\n\n

Venus Williams and the pleated skirt<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Referencing her predecessor Venus de Milo<\/strong>, the historic tennis player emerges from a monumental sculpture inspired by a pleated skirt. A tennis deity elevated by the architecture of textile savoir-faire<\/em> that redefines what it means to be an icon.<\/p>\n\n\n\n

Wang Yibo and the symphony of blue<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The Chinese actor and singer receives bouquets made of Lacoste<\/strong> polo shirts in a gradient of blues like someone who accumulates awards after an unforgettable performance. And so the polo shirt ceases to be a basic item and becomes an object of desire, a cult item, a collector’s item.<\/p>\n","protected":false},"excerpt":{"rendered":"

The French House redraws the codes of its heritage with a touch of irony mixed with elegance and visual precision. <\/p>\n","protected":false},"author":27,"featured_media":510327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151],"class_list":["post-510329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en"],"acf":[],"yoast_head":"\nLacoste \u2018PLAY WITH ICONS\u2019: When style becomes a modern legend - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The French House redraws the codes of its heritage with a touch of irony mixed with elegance and visual precision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste \u2018PLAY WITH ICONS\u2019: When style becomes a modern legend\" \/>\n<meta property=\"og:description\" content=\"The French House redraws the codes of its heritage with a touch of irony mixed with elegance and visual precision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T08:45:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T08:45:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/thumb-lacoste-play-with-icons.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Lacoste \u2018PLAY WITH ICONS\u2019: When style becomes a modern legend\",\"datePublished\":\"2025-05-09T08:45:27+00:00\",\"dateModified\":\"2025-05-09T08:45:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\"},\"wordCount\":354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/thumb-lacoste-play-with-icons.jpg\",\"keywords\":[\"Lacoste\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\",\"url\":\"https:\/\/highxtar.com\/en\/lacoste-play-with-icons-when-style-becomes-a-modern-legend\/\",\"name\":\"Lacoste \u2018PLAY WITH ICONS\u2019: When style becomes a modern legend - 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