{"id":510401,"date":"2025-05-09T12:02:03","date_gmt":"2025-05-09T10:02:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=510401"},"modified":"2025-05-09T12:02:04","modified_gmt":"2025-05-09T10:02:04","slug":"beats-makes-lamine-yamal-ceo","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/beats-makes-lamine-yamal-ceo\/","title":{"rendered":"Beats makes Lamine Yamal CEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-and-he-joins-the-brand-s-stellar-line-up-of-global-ambassadors\">And he joins the brand&#8217;s stellar line-up of global ambassadors.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lamine Records I Lamine Yamal I Beats\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/t_6HdiP5CrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Beats<\/strong> has released its latest spot today, and this time the star is not only dazzling on the pitch, but also behind the controls of a major music company. <strong>Lamine Yamal<\/strong>, the jewel of global football and brand ambassador, makes his debut as <strong>CEO of Lamine Records<\/strong> in a campaign that mixes rhythm, style and neighbourhood.<\/p>\n\n\n\n<p>The young talent now takes on a new creative role, playing a music director obsessed with finding the perfect match day theme. The truly surprising thing about this proposal is that inspiration comes to him from where he least expects it: from the street, from the fans who vibrate with him. A powerful nod to his connection with real people and his roots.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2000\" height=\"1279\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1.jpg\" alt=\"\" class=\"wp-image-510381\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-300x192.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-1024x655.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-768x491.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-1536x982.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-1440x921.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-973x622.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-700x448.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/MORAD_LIFESTYLE_STUDIOPRO_453_SANDSTONE_0217_JPG_V2-1-1-508x325.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>And in this sonorous journey, a key name appears: <strong><a href=\"https:\/\/highxtar.com\/en\/europe-has-spoken-morad-is-the-third-most-listened-to-european-artist-on-the-continent\/\">Morad<\/a><\/strong>. The Moroccan rapper, a reference artist for <strong>Lamine<\/strong>, makes a special cameo in which he exudes identity, community and culture that transcends sport.<\/p>\n\n\n\n<p><strong><em>\u2018I love music for many reasons, it helps me to concentrate before a game, to relax afterwards and it&#8217;s an escape to a world of fun when I need it,\u2019 <\/em><\/strong>says the young man from <strong>Rocafonda<\/strong>. <strong><em>\u2018For me, Beats is a very cool and stylish brand that connects with my personality. I&#8217;m very happy to work with them.&#8217;<\/em><\/strong><\/p>\n\n\n\n<p>He says all this while wearing custom <strong>Beats Studio Pro <\/strong>in the shades of his gear &#8211; because everything in this spot has an aesthetic intention. Also featured are the newly released <strong>Powerbeats Pro 2<\/strong>, <strong>Studio Pro<\/strong>, <strong>Beats Pill<\/strong> and <strong>Beats Solo 4<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped is-style-galeria-horizontal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1232\" data-id=\"510385\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1.jpg\" alt=\"\" class=\"wp-image-510385\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-300x185.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-1024x631.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-768x473.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-1536x946.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-1440x887.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-973x599.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-700x431.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/LAMINE_SEAMLESS_STUDIOPRO_453_SANDSTONE_0456_JPG_V3-1-508x313.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" data-id=\"510383\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1.jpg\" alt=\"\" class=\"wp-image-510383\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-1024x576.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-768x432.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-1536x864.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-1200x675.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-1440x810.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-700x394.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_4-1-508x286.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" data-id=\"510387\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5.jpg\" alt=\"\" class=\"wp-image-510387\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-1024x576.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-768x432.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-1536x864.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-1200x675.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-1440x810.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-700x394.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/05\/BEATS_X_LAMINE_SOCIAL_EXPORTS_16x9_HIRES_RGB_5-508x286.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Yamal<\/strong> thus joins the <strong>Beats<\/strong> family of <strong>Messi<\/strong>, <strong>Haaland<\/strong>, <strong>Zheng Qinwen<\/strong> and <strong>LeBron<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The young talent now takes on a new creative role, playing a music director obsessed with finding the perfect match day theme.<\/p>\n","protected":false},"author":27,"featured_media":510396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,1984],"tags":[3528],"class_list":["post-510401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","category-tech-en","tag-lamine-yamal-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beats makes Lamine Yamal CEO - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The young talent now takes on a new creative role, playing a music director obsessed with finding the perfect match day theme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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