{"id":513603,"date":"2025-06-02T11:04:40","date_gmt":"2025-06-02T09:04:40","guid":{"rendered":"https:\/\/highxtar.com\/?p=513603"},"modified":"2025-06-02T11:04:41","modified_gmt":"2025-06-02T09:04:41","slug":"matthew-m-williams-debuts-his-new-eponymous-brand-at-pfw","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/matthew-m-williams-debuts-his-new-eponymous-brand-at-pfw\/","title":{"rendered":"Matthew M Williams debuts his new eponymous brand at PFW"},"content":{"rendered":"\n

After closing his tenure as creative director of Givenchy in early 2024, the American designer\u2014also known for founding 1017 ALYX 9SM\u2014is preparing to unveil his new vision during Paris Men’s Fashion Week SS26. The date: June 24-29, 2025. The setting: Paris, the capital that sets the global pulse of menswear.<\/p>\n\n\n\n

Although the exact details of the show are still being kept under wraps, it has been confirmed that the presentation will take place at the showroom of the influential Seiya Nakamura. There, Williams will share space with Craig Green, Song for the Mute, Taiga Takahashi, Amomento, Khoki, Edward Cuming, among others. His offering will encompass menswear and womenswear, and will be available for sale during Fashion Week itself.<\/p>\n\n\n\n

What we can expect: a continuation of the language Williams has built thus far\u2014a raw yet refined aesthetic, where functionality dialogues with tailoring, and industrial hardware transforms into conceptual luxury. His creative DNA has always resided at the intersection of the utilitarian, the emotional, and the urban. This new brand will be no exception, but rather a more personal statement.<\/p>\n\n\n\n

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A post shared by Matthew M Williams (@matthewmwilliams)<\/a><\/p><\/div><\/blockquote>