{"id":513752,"date":"2025-06-03T11:44:47","date_gmt":"2025-06-03T09:44:47","guid":{"rendered":"https:\/\/highxtar.com\/?p=513752"},"modified":"2025-06-03T11:44:48","modified_gmt":"2025-06-03T09:44:48","slug":"kontoor-buys-helly-hansen-and-changes-the-rules-of-the-game","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/kontoor-buys-helly-hansen-and-changes-the-rules-of-the-game\/","title":{"rendered":"Kontoor buys Helly Hansen and changes the rules of the game"},"content":{"rendered":"\n<p>The apparel industry continues to make moves. This time, Kontoor Brands\u2014the parent company of Lee and Wrangler\u2014has just officially closed the purchase of <strong><a href=\"https:\/\/www.hellyhansen.com\/es_es\/activity\/sailing?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=18881707131&amp;utm_content=Pmax&amp;utm_term=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=18888068555&amp;gbraid=0AAAAADpHlLzj-E656YsL91c4cX_P-0-xK&amp;gclid=Cj0KCQjwuvrBBhDcARIsAKRrkjc7aD1s4d4dUnMNikBk9UJ1PWkQP7B1wcTtkL9Jx-E-8kvLu2STI4kaApi1EALw_wcB\">Helly Hansen<\/a><\/strong> for $900 million. With this move, the North American group adds one of the most powerful outdoor brands of the moment to its portfolio.<\/p>\n\n\n\n<p>\u201cToday we take a key step toward Kontoor&#8217;s future,\u201d declared Scott Baxter, CEO of the group. \u201cWith Helly Hansen, we are elevating our growth profile, gaining strength in the outdoor and workwear sector, and continuing to forge ahead in international markets where we already have a base, such as Japan.\u201d<\/p>\n\n\n\n<p>This isn&#8217;t just a financial transaction: it&#8217;s a strategic move. With roots in the purest lifestyle denim, Kontoor is now positioning itself in the performance scene\u2014a category that continues to grow and in which Helly Hansen has a strong presence. The Norwegian brand, founded in 1877, is synonymous with technical innovation, clean aesthetics, and solidity in demanding markets.<\/p>\n\n\n\n<p>The brand joins the group from Canadian Tire Corporation, and it&#8217;s not a symbolic acquisition. According to Kontoor&#8217;s projections, Helly Hansen will contribute significant numbers from day one: more than $680 million in revenue and $80 million in adjusted EBITDA for fiscal year 2025.<\/p>\n\n\n\n<p>The message is clear: Kontoor wants to diversify, yes, but with intention. And with Helly Hansen in its arsenal, it&#8217;s fully immersed in the global game of techwear, premium outdoor, and cross-market expansion. An alliance that blends past, present, and future, and that reshapes the map of contemporary fashion business.<\/p>\n\n\n\n<p>The definitive guide to buying pre-owned luxury.<\/p>\n\n\n\n<p>La industria del apparel sigue moviendo fichas. Esta vez, Kontoor Brands \u2014la compa\u00f1\u00eda madre de Lee y Wrangler\u2014 acaba de cerrar oficialmente la compra de <strong><a href=\"https:\/\/www.hellyhansen.com\/es_es\/activity\/sailing?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=18881707131&amp;utm_content=Pmax&amp;utm_term=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=18888068555&amp;gbraid=0AAAAADpHlLzj-E656YsL91c4cX_P-0-xK&amp;gclid=Cj0KCQjwuvrBBhDcARIsAKRrkjc7aD1s4d4dUnMNikBk9UJ1PWkQP7B1wcTtkL9Jx-E-8kvLu2STI4kaApi1EALw_wcB\">Helly Hansen<\/a><\/strong> por <strong>900 millones de d\u00f3lares<\/strong>. Con este movimiento, el grupo norteamericano suma a su portafolio una de las marcas de outdoor m\u00e1s potentes del momento.<\/p>\n\n\n\n<p>\u201cHoy damos un paso clave hacia el futuro de Kontoor\u201d, declaraba Scott Baxter, CEO del grupo. \u201cCon Helly Hansen, elevamos nuestro perfil de crecimiento, ganamos m\u00fasculo en el sector de outdoor y workwear, y seguimos abriendo camino en mercados internacionales donde ya tenemos base, como Jap\u00f3n\u201d.<\/p>\n\n\n\n<p>No se trata solo de una operaci\u00f3n financiera: es una jugada estrat\u00e9gica. Con ra\u00edces en el lifestyle denim m\u00e1s puro, Kontoor ahora se posiciona en la escena performance \u2014una categor\u00eda que no para de crecer y en la que Helly Hansen juega con ventaja. La firma noruega, fundada en 1877, es sin\u00f3nimo de innovaci\u00f3n t\u00e9cnica, est\u00e9tica limpia y solidez en mercados exigentes.<\/p>\n\n\n\n<p>La marca llega al grupo desde Canadian Tire Corporation, y no es una adquisici\u00f3n simb\u00f3lica. Seg\u00fan las proyecciones de Kontoor, Helly Hansen aportar\u00e1 cifras serias desde el d\u00eda uno: <strong>m\u00e1s de 680 millones de d\u00f3lares en ingresos y 80 millones en EBITDA ajustado<\/strong> para el a\u00f1o fiscal 2025.<\/p>\n\n\n\n<p>El mensaje es claro: Kontoor quiere diversificar, s\u00ed, pero con intenci\u00f3n. Y con Helly Hansen en su arsenal, se mete de lleno en el juego global del techwear, el outdoor premium y la expansi\u00f3n cross-market. Una alianza que mezcla pasado, presente y futuro, y que reconfigura el mapa del fashion business contempor\u00e1neo.<\/p>\n\n\n\n<p><a href=\"https:\/\/highxtar.com\/en\/the-ultimate-guide-to-buying-second-hand-luxury\/\"><strong>La gu\u00eda definitiva para comprar lujo de segunda mano. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kontoor Brands\u2014the parent company of Lee and Wrangler\u2014has just officially closed its $900 million acquisition of Helly Hansen.<\/p>\n","protected":false},"author":22,"featured_media":513749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-513752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kontoor buys Helly Hansen and changes the rules of the game - 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