{"id":515212,"date":"2025-06-13T12:20:37","date_gmt":"2025-06-13T10:20:37","guid":{"rendered":"https:\/\/highxtar.com\/?p=515212"},"modified":"2025-06-13T12:20:37","modified_gmt":"2025-06-13T10:20:37","slug":"labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/","title":{"rendered":"Labubu, the viral phenomenon that turned Wang Ning into China’s youngest billionaire"},"content":{"rendered":"\n

Who would have thought that a creature with pointed ears and a devilish grin would lead him to the pinnacle of success?<\/h2>\n\n\n\n

In a world dominated by Labubumania<\/em>, Pop Mart<\/a><\/strong> CEO Wang Ning strikes gold and is crowned China<\/strong>‘s youngest billionaire. But the brand, born in Beijing<\/strong> in 2010, was not always this toy titan. In fact, it started out as just another retailer, but Ning<\/strong>‘s vision was clear from the start: the future lay in the desire for the unexpected, in the blind box model, where you never know which character you are going to get.<\/p>\n\n\n\n

This format not only transformed the market: it gramified it. With each box, an addictive dynamic is triggered that has managed to conquer several generations with that lethal mix of childish excitement and adult anxiety. Collecting has become a global obsession. And at the heart of this obsession are the Labubus<\/strong>.<\/p>\n\n\n\n

Created by Hong Kong<\/strong> cult artist Kasing Lung<\/strong>, this wild and charming creature is truly magnetic. Its appeal lies in its ambiguity: ugly but lovable. And since Pop Mart<\/strong> acquired the licence in 2019, its rise has been unstoppable. In 2024, sales doubled and its net income soared by 188%. Figures that speak for themselves: the company turned over some 13 billion yuan (almost 1.8 billion dollars), and with that, Wang Ning<\/strong> positioned himself as the new king of cultural luxury, with a fortune that exceeds 20 billion dollars.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.<\/p>\n","protected":false},"author":27,"featured_media":515209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2108],"tags":[],"class_list":["post-515212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"acf":[],"yoast_head":"\nLabubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire\" \/>\n<meta property=\"og:description\" content=\"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T10:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Labubu, the viral phenomenon that turned Wang Ning into China’s youngest billionaire\",\"datePublished\":\"2025-06-13T10:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg\",\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\",\"url\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\",\"name\":\"Labubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg\",\"datePublished\":\"2025-06-13T10:20:37+00:00\",\"description\":\"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Labubu, the viral phenomenon that turned Wang Ning into China’s youngest billionaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\/\/highxtar.com\/en\/author\/palomamolinos\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Labubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire - HIGHXTAR.","description":"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/","og_locale":"en_US","og_type":"article","og_title":"Labubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire","og_description":"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.","og_url":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-06-13T10:20:37+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"Labubu, the viral phenomenon that turned Wang Ning into China’s youngest billionaire","datePublished":"2025-06-13T10:20:37+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/"},"wordCount":245,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg","articleSection":["Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/","url":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/","name":"Labubu, the viral phenomenon that turned Wang Ning into China's youngest billionaire - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg","datePublished":"2025-06-13T10:20:37+00:00","description":"Created by Hong Kong cult artist Kasing Lung, this wild and enchanting creature is truly magnetic.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-labubu.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/labubu-the-viral-phenomenon-that-turned-wang-ning-into-chinas-youngest-billionaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Labubu, the viral phenomenon that turned Wang Ning into China’s youngest billionaire"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=515212"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515212\/revisions"}],"predecessor-version":[{"id":515213,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515212\/revisions\/515213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/515209"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=515212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=515212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=515212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}