{"id":515470,"date":"2025-06-17T11:49:14","date_gmt":"2025-06-17T09:49:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=515470"},"modified":"2025-06-17T11:49:15","modified_gmt":"2025-06-17T09:49:15","slug":"the-strategic-partnership-between-mattel-and-openai","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/","title":{"rendered":"The strategic partnership between Mattel and OpenAI"},"content":{"rendered":"\n

An alliance that will change the future of the game as we know it.<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

The company responsible for Barbie<\/a>, Hot Wheels<\/strong> and other icons of children’s culture has just announced a partnership with OpenAI<\/strong>, the mind behind ChatGPT<\/strong>. The goal? To implement advanced AI tools in order to transform product development, creative processes and consumer experiences.<\/p>\n\n\n\n

This meeting could completely redefine the way we interact with Mattel<\/strong>‘s different brands. From educational toys to platforms that adapt in real time to the user: the new Barbie<\/strong> could be your new life companion thanks to OpenAI<\/strong>‘s digital brain.<\/p>\n\n\n\n

“Each of our products and experiences is designed to inspire fans, entertain audiences and enrich lives through play. AI has the power to expand that mission and extend the reach of our brands in new and exciting ways. Our work with OpenAI will enable us to leverage new technologies to build on our leadership in innovation and reimagine new ways to play,” <\/em><\/strong>said Josh Silverman<\/strong>, Mattel<\/strong>‘s Chief Franchise Officer.<\/p>\n","protected":false},"excerpt":{"rendered":"

This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.<\/p>\n","protected":false},"author":27,"featured_media":515468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1984],"tags":[],"class_list":["post-515470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-en"],"acf":[],"yoast_head":"\nThe strategic partnership between Mattel and OpenAI - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The strategic partnership between Mattel and OpenAI\" \/>\n<meta property=\"og:description\" content=\"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T09:49:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T09:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"The strategic partnership between Mattel and OpenAI\",\"datePublished\":\"2025-06-17T09:49:14+00:00\",\"dateModified\":\"2025-06-17T09:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/thumb-barbie-mattel-ai.jpg\",\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/\",\"name\":\"The strategic partnership between Mattel and OpenAI - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/thumb-barbie-mattel-ai.jpg\",\"datePublished\":\"2025-06-17T09:49:14+00:00\",\"dateModified\":\"2025-06-17T09:49:15+00:00\",\"description\":\"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/thumb-barbie-mattel-ai.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/thumb-barbie-mattel-ai.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-strategic-partnership-between-mattel-and-openai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The strategic partnership between Mattel and OpenAI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/palomamolinos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The strategic partnership between Mattel and OpenAI - HIGHXTAR.","description":"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/","og_locale":"en_US","og_type":"article","og_title":"The strategic partnership between Mattel and OpenAI","og_description":"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.","og_url":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-06-17T09:49:14+00:00","article_modified_time":"2025-06-17T09:49:15+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"The strategic partnership between Mattel and OpenAI","datePublished":"2025-06-17T09:49:14+00:00","dateModified":"2025-06-17T09:49:15+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/"},"wordCount":176,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg","articleSection":["Tech"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/","url":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/","name":"The strategic partnership between Mattel and OpenAI - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg","datePublished":"2025-06-17T09:49:14+00:00","dateModified":"2025-06-17T09:49:15+00:00","description":"This meeting could completely redefine the way we interact with different brands such as Barbie or Hot Wheels.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/thumb-barbie-mattel-ai.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/the-strategic-partnership-between-mattel-and-openai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"The strategic partnership between Mattel and OpenAI"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=515470"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515470\/revisions"}],"predecessor-version":[{"id":515471,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/515470\/revisions\/515471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/515468"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=515470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=515470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=515470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}