{"id":515935,"date":"2025-06-18T12:37:10","date_gmt":"2025-06-18T10:37:10","guid":{"rendered":"https:\/\/highxtar.com\/?p=515935"},"modified":"2025-06-18T12:37:11","modified_gmt":"2025-06-18T10:37:11","slug":"hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/","title":{"rendered":"Herm\u00e8s launches an immersive experience where luxury is part of the game"},"content":{"rendered":"\n

From June 18 to 29, New York’s Pier 36 becomes the setting for a mystery worthy of Wes Anderson. The house of Herm\u00e8s unveils “Mystery at the Groom’s,” its second immersive installation that fuses fantasy and savoir-faire into a luxurious interactive narrative.<\/p>\n\n\n\n

After debuting in Shanghai, the experience arrives in Downtown Manhattan, transforming an industrial space into The Groom’s House: an imaginary French estate where the caretakers of Herm\u00e8s horses used to live. They say the horses have disappeared. They say there are hidden clues. They say you are part of the story.<\/p>\n\n\n\n

With your smartphone as your only compass, you’ll navigate a series of dreamlike rooms that blend theatricality, technology, and high-voltage craftsmanship. Here, Herm\u00e8s icons are not mere products: they are keys, artifacts, props in a story that comes to life room after room.<\/p>\n\n\n\n

Each visitor has a limited time to solve the puzzle. If you manage to put all the pieces together, you’ll be rewarded with an exclusive dinner that completes this sensory escape.<\/p>\n\n\n\n

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Admission is free\u2014though reservations have sold out\u2014but you can still try your luck during the walk-in periods: 11 a.m. to 1 p.m., 2:30 p.m. to 3:45 p.m., and 5 p.m. to 6:30 p.m. Not in New York? Keep calm. Herm\u00e8s has plans for Tokyo, Singapore, and Paris before the end of the year.<\/p>\n\n\n\n

Herm\u00e8s launches its first couture headphones. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Herm\u00e8s brings its interactive installation \u201cMystery at the Groom\u2019s\u201d from Shanghai to Pier 36 in New York City.<\/p>\n","protected":false},"author":22,"featured_media":515919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,603],"tags":[2388],"class_list":["post-515935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-fashion-en","tag-hermes-en"],"acf":[],"yoast_head":"\nHerm\u00e8s launches an immersive experience where luxury is part of the game - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Herm\u00e8s brings its interactive installation \u201cMystery at the Groom\u2019s\u201d from Shanghai to Pier 36 in New York City.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herm\u00e8s launches an immersive experience where luxury is part of the game\" \/>\n<meta property=\"og:description\" content=\"Herm\u00e8s brings its interactive installation \u201cMystery at the Groom\u2019s\u201d from Shanghai to Pier 36 in New York City.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T10:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T10:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/highxtar-hermes-destacada.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Herm\u00e8s launches an immersive experience where luxury is part of the game\",\"datePublished\":\"2025-06-18T10:37:10+00:00\",\"dateModified\":\"2025-06-18T10:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/06\/highxtar-hermes-destacada.jpeg\",\"keywords\":[\"Herm\u00e8s\"],\"articleSection\":[\"Art\",\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\",\"url\":\"https:\/\/highxtar.com\/en\/hermes-launches-an-immersive-experience-where-luxury-is-part-of-the-game\/\",\"name\":\"Herm\u00e8s launches an immersive experience where luxury is part of the game - 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