{"id":518514,"date":"2025-07-03T12:17:06","date_gmt":"2025-07-03T10:17:06","guid":{"rendered":"https:\/\/highxtar.com\/?p=518514"},"modified":"2025-07-03T12:17:07","modified_gmt":"2025-07-03T10:17:07","slug":"ludovic-de-saint-sernin-swimwear","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/","title":{"rendered":"Ludovic de Saint Sernin’s swimwear is back"},"content":{"rendered":"\n

Ludovic de Saint Sernin returns to Fire Island, New York, with a proposal that goes beyond swimwear. The collection, available now, comes wrapped in a campaign loaded with archive, desire and sunshine, bringing the brand back to its roots.<\/p>\n\n\n\n

The campaign was captured by Stuart Winecoff at 231 Bay Walk, a key location for the Saint Sernin universe.<\/a> It was there that Ludovic shot his first campaign. As well as being home to Gil Neary<\/strong>, an essential figure in the island’s queer culture. As well as hosting thousands of summers, he helped forge the aesthetic and social spirit of the place in its most iconic era.<\/p>\n\n\n\n

The brand reinterprets its most iconic pieces, the LdSS signature brief and thong with eyelets, but also introduces a new swim short. All the models in the campaign maintain the brand’s visual fetish, with sweat-soaked bodies on deck.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The relaunch includes a physical point of sale throughout the season at The Visitors Center<\/strong>, managed by the Queer Culture Arts Foundation (QCAF), the exclusive supplier of LdSS swimwear and a meeting place for the queer community.<\/p>\n\n\n\n

Ludovic de Saint Sernin<\/a> returns to the place where it all began with this new swimwear collection, recovering a visual and affective language where the body, summer and queer memory merge into a single scene.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ludovic de Saint Sernin returns to Fire Island, New York, to relaunch his swimwear line with a campaign loaded with archive, eroticism and queer memory.<\/p>\n","protected":false},"author":50,"featured_media":518511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3329,3664],"class_list":["post-518514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-ludovic-de-saint-sernin-en","tag-swimwear-2"],"acf":[],"yoast_head":"\nLudovic de Saint Sernin's swimwear is back - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Ludovic de Saint Sernin returns to Fire Island to relaunch his swimwear line with a campaign loaded with archive, eroticism and queer memory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ludovic de Saint Sernin's swimwear is back\" \/>\n<meta property=\"og:description\" content=\"Ludovic de Saint Sernin returns to Fire Island to relaunch his swimwear line with a campaign loaded with archive, eroticism and queer memory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T10:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T10:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Thumb-Ludovi-De-Saint-Sernin-bano.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Ludovic de Saint Sernin’s swimwear is back\",\"datePublished\":\"2025-07-03T10:17:06+00:00\",\"dateModified\":\"2025-07-03T10:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\"},\"wordCount\":225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Thumb-Ludovi-De-Saint-Sernin-bano.png\",\"keywords\":[\"Ludovic de Saint Sernin\",\"swimwear\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\",\"url\":\"https:\/\/highxtar.com\/en\/ludovic-de-saint-sernin-swimwear\/\",\"name\":\"Ludovic de Saint Sernin's swimwear is back - 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