In an age where SPF is more important than morning coffee and where talk of retinol is no longer the preserve of dermatologists, there’s a trend that seems to be straight out of the golden days of MySpace and Abercrombie’s 2013 campaigns: simulating sunburn as a summer accessory.<\/p>\n\n\n\n
Yes, we’re talking about sunburn blush and fake tanlines. Putting on make-up to look slightly sunburnt is apparently TikTok’s new aesthetic fetish. A nostalgic nod to the summers of the early 2000s, where the redder and more sun-kissed you were, the more \u2018desirable\u2019 you looked. Remember those campaigns where a tan was synonymous with status? Well, they’re back.<\/p>\n\n\n\n