{"id":520061,"date":"2025-07-11T14:00:33","date_gmt":"2025-07-11T12:00:33","guid":{"rendered":"https:\/\/highxtar.com\/?p=520061"},"modified":"2025-07-11T14:00:58","modified_gmt":"2025-07-11T12:00:58","slug":"kendall-jenner-presents-new-campaign-for-fwrd","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/","title":{"rendered":"Kendall Jenner presents new summer campaign for FWRD"},"content":{"rendered":"\n<p><a href=\"https:\/\/highxtar.com\/en\/kendall-jenner-redefines-ready-to-wear-with-her-selection-for-fwrd-ss25\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a> returns to lead the creative direction of FWRD with a new summer campaign. The campaign combines denim references such as <strong>denim dungarees, suede jackets and hats<\/strong> with lightweight pieces designed for the heat such as lingerie dresses, crochet bikinis and knit tops.<\/p>\n\n\n\n<p>Photographed by Cass Bird and styled by Malina Joseph Gilchrist, the campaign has an updated Americana aesthetic. The selection includes brands such as<strong> Khaite, The Row and Kemo Sabe.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"520062\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-1024x682.jpg\" alt=\"\" class=\"wp-image-520062\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-1.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"520070\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-1024x682.jpg\" alt=\"\" class=\"wp-image-520070\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-2.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"520064\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-1024x682.jpg\" alt=\"\" class=\"wp-image-520064\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-4.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"520068\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-1024x682.jpg\" alt=\"\" class=\"wp-image-520068\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-3.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"520065\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-1024x682.jpg\" alt=\"\" class=\"wp-image-520065\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Highxtar-Kendall-Jenner-fwrd-5.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The model was appointed creative director in 2021. As a result, Kendall Jenner is now a constant face in FWRD&#8217;s campaigns. This consolidates her vision within the project. The campaign is already available on the website of <a href=\"https:\/\/www.fwrd.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FWRD<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendall Jenner returns to her role as creative director of FWRD with a summer proposal marked by western style.<\/p>\n","protected":false},"author":50,"featured_media":520073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1639],"class_list":["post-520061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-kendall-jenner-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kendall Jenner presents new summer campaign for FWRD - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Kendall Jenner returns to her role as creative director of FWRD with a summer proposal marked by western style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kendall Jenner presents new summer campaign for FWRD\" \/>\n<meta property=\"og:description\" content=\"Kendall Jenner returns to her role as creative director of FWRD with a summer proposal marked by western style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T12:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Thumb-Kendall-Jenner-FWRD-caballo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Kendall Jenner presents new summer campaign for FWRD\",\"datePublished\":\"2025-07-11T12:00:33+00:00\",\"dateModified\":\"2025-07-11T12:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\"},\"wordCount\":119,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/Thumb-Kendall-Jenner-FWRD-caballo.png\",\"keywords\":[\"Kendall Jenner\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\",\"url\":\"https:\/\/highxtar.com\/en\/kendall-jenner-presents-new-campaign-for-fwrd\/\",\"name\":\"Kendall Jenner presents new summer campaign for FWRD - 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