{"id":521097,"date":"2025-07-18T10:18:30","date_gmt":"2025-07-18T08:18:30","guid":{"rendered":"https:\/\/highxtar.com\/?p=521097"},"modified":"2025-07-18T10:18:31","modified_gmt":"2025-07-18T08:18:31","slug":"marine-serre-reinterprets-femininity-in-her-new-campaign-heads-or-tails","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/marine-serre-reinterprets-femininity-in-her-new-campaign-heads-or-tails\/","title":{"rendered":"Marine Serre reinterprets femininity in her new campaign \u201cHeads or Tails\u201d"},"content":{"rendered":"\n<p>Building on the visual and conceptual codes of her FW25 runway show in Paris, <a href=\"https:\/\/www.marineserre.com\/en\"><strong>Marine Serre<\/strong><\/a> presents \u2018Heads or Tails\u2019, a campaign that translates her creative evolution into a cinematic and intentionally charged visual language.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-1024x682.jpg\" alt=\"\" class=\"wp-image-521084\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1183.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Originally debuted during Paris Fashion Week, the Autumn\/Winter 2025 collection is now reconfigured through a new lens: that of Julia and Vincent&#8217;s bold lens. The creative duo sign a three-act narrative that transitions between the intimate and the iconic, portraying the essence of a new female figure &#8211; complex, powerful and in constant transformation.<\/p>\n\n\n\n<p>Inspired by the silhouettes and archetypes of the femmes fatales of the 50s and 80s, Serre proposes a wardrobe where structured tailoring, defined waists and dramatic volumes dialogue with a sharp and resolutely contemporary aesthetic. This visual narrative is articulated in an emblematic space: a Haussmann-style flat in Paris, evoking the introspective and melancholic atmosphere of Nouvelle Vague cinema.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped is-style-galeria-horizontal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"521088\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933.jpg\" alt=\"\" class=\"wp-image-521088\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933.jpg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0933-508x339.jpg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"521090\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1.jpg\" alt=\"\" class=\"wp-image-521090\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1.jpg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT0961-1-508x339.jpg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Beyond styling, the campaign explores themes such as body poetry, identity and the subversion of the female canon. The result is a visual manifesto where each look acts as a symbol of stylistic resistance and aesthetic sensibility.<\/p>\n\n\n\n<p>Key pieces include the All Over Moon Ballet Flats &#8211; a new reinterpretation of Serre&#8217;s signature women&#8217;s footwear &#8211; as well as the Aurora and Strike bags, which encapsulate the tension between functionality and desire.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped is-style-galeria-normal wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"854\" height=\"1280\" data-id=\"521092\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469.jpg\" alt=\"\" class=\"wp-image-521092\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1039-e1752751583469-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"854\" height=\"1280\" data-id=\"521094\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404.jpg\" alt=\"\" class=\"wp-image-521094\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-marine-serre-https-hypebeast.com-wp-content-blogs.dir-6-files-2025-07-17-10062025_MARINE_SERRE_JULIA_ET_VINCENT1106-e1752751554404-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><a href=\"https:\/\/highxtar.com\/en\/marine-serre-tableware-first-sustaniable\/\"><strong>Marine Serre launches Marine Serre Maison, its first sustainable ceramics collection created with Fa\u00efencerie de Gien.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Heads or Tails\u2019: Marine Serre&#8217;s FW25 campaign redefines femininity with sharp silhouettes and a cinematic visual narrative.<\/p>\n","protected":false},"author":22,"featured_media":521083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1103],"class_list":["post-521097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-marine-serre-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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