{"id":522281,"date":"2025-07-24T11:37:48","date_gmt":"2025-07-24T09:37:48","guid":{"rendered":"https:\/\/highxtar.com\/?p=522281"},"modified":"2025-07-24T11:37:49","modified_gmt":"2025-07-24T09:37:49","slug":"icecream-chooses-bb-trickz-to-unveil-its-first-womens-collection","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/icecream-chooses-bb-trickz-to-unveil-its-first-womens-collection\/","title":{"rendered":"ICECREAM chooses BB Trickz to unveil its first women’s collection"},"content":{"rendered":"\n

A venture that expands the brand’s universe and reinterprets its skate-rap DNA with a feminine twist.<\/h2>\n\n\n\n
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In this new collection, ICECREAM<\/strong> proposes a wardrobe where workwear, streetwear and pop art aesthetics merge to create fitted silhouettes and visual codes drawn directly from the most fun aspects of skate culture. Baby-fit T-shirts, vests, fitted jeans, cardigans adorned with prints and a wide range of pastel colours. It all sounds like a revival, but with a fresh, renewed and unashamedly feminine energy.<\/p>\n\n\n\n

The collection explores direct references to the golden age of hip-hop and skate videos from the early 2000s. Each piece seems to be taken from an alternate universe where the young Pharrell<\/a><\/strong> continues to dominate the scene and VHS tapes never went out of style.<\/p>\n\n\n\n

And who better than BB Trickz <\/strong>to welcome this new era for the brand? The acclaimed artist perfectly embodies the concept and lends her face (and attitude) to the campaign, captured by Lauren Leekley<\/strong> and directed by Ross Westland<\/strong>.<\/p>\n\n\n\n

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