{"id":522401,"date":"2025-07-24T13:11:35","date_gmt":"2025-07-24T11:11:35","guid":{"rendered":"https:\/\/highxtar.com\/?p=522401"},"modified":"2025-07-24T13:11:36","modified_gmt":"2025-07-24T11:11:36","slug":"evan-mock-and-alana-champion-together-for-guess-jeans","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/","title":{"rendered":"Evan Mock and Alana Champion together for GUESS JEANS"},"content":{"rendered":"\n

The campaign pays tribute to those advertisements that defined generations.<\/h2>\n\n\n\n
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Two of today’s most influential faces bring to life a new vision of the timeless aesthetic of GUESS JEANS<\/strong>. Under the creative direction of Ian<\/strong> Markell<\/strong>, Evan Mock<\/strong> and Alana Champion<\/strong> are transported to a Californian landscape, where denim reigns supreme in an ethereal and minimalist setting.<\/p>\n\n\n\n

A proposal that encapsulates the provocative and carefree essence that has always characterised the brand, now led by Nicolai<\/strong> Marciano<\/strong><\/a>, while maintaining its visually distinctive legacy. On this occasion, the creative director has reimagined classic images from the history of GUESS JEANS<\/strong>, transporting the protagonists to a nostalgic American aesthetic that seamlessly blends the freshness of the present with iconic moments from the past.<\/p>\n\n\n\n

This launch comes at a key moment for the brand, which continues to set the pace in contemporary culture. With the addition of Evan<\/strong> and Alana<\/strong>, who join the family of ambassadors including Tony Effe<\/strong>, Brent Faiyaz<\/strong>, Beabadoobee<\/strong>, Kai-Isaiah Jamal<\/strong>, Gene Gallagher<\/strong>, and Iris Law<\/strong>, among others, GUESS JEANS<\/strong> consolidates its position as an undisputed avant-garde benchmark.<\/p>\n\n\n\n

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A proposal that encapsulates the provocative and carefree essence that has always characterised the brand, now led by Nicolai Marciano.<\/p>\n","protected":false},"author":27,"featured_media":522399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3401],"class_list":["post-522401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-guess-jeans-en"],"acf":[],"yoast_head":"\nEvan Mock and Alana Champion together for GUESS JEANS - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A proposal that encapsulates the provocative and carefree essence that has always characterised the brand, now led by Nicolai Marciano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evan Mock and Alana Champion together for GUESS JEANS\" \/>\n<meta property=\"og:description\" content=\"A proposal that encapsulates the provocative and carefree essence that has always characterised the brand, now led by Nicolai Marciano.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T11:11:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T11:11:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/thumb-guess-jeans-summer-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Evan Mock and Alana Champion together for GUESS JEANS\",\"datePublished\":\"2025-07-24T11:11:35+00:00\",\"dateModified\":\"2025-07-24T11:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\"},\"wordCount\":188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/thumb-guess-jeans-summer-2025.jpg\",\"keywords\":[\"Guess Jeans\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\",\"url\":\"https:\/\/highxtar.com\/en\/evan-mock-and-alana-champion-together-for-guess-jeans\/\",\"name\":\"Evan Mock and Alana Champion together for GUESS JEANS - 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