{"id":523079,"date":"2025-07-30T14:24:17","date_gmt":"2025-07-30T12:24:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=523079"},"modified":"2025-07-30T14:24:18","modified_gmt":"2025-07-30T12:24:18","slug":"shushu-tong-fw25-duality-fiction-and-femininity","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/shushu-tong-fw25-duality-fiction-and-femininity\/","title":{"rendered":"SHUSHU\/TONG FW25: Duality, fiction and femininity"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-chinese-brand-s-latest-campaign-blurs-the-lines-between-fashion-identity-and-visual-narrative\">The Chinese brand&#8217;s latest campaign blurs the lines between fashion, identity and visual narrative.<\/h2>\n\n\n\n<p>Inspired by <strong>Diane Arbus<\/strong>&#8216; iconic photograph <em>Identical Twins<\/em>, <strong>SHUSHU\/TONG <\/strong>presents <strong><em>Mutual Reference<\/em><\/strong>, an audiovisual project that immerses itself in a game of mirrors in which femininity is reinterpreted through fiction and emotional dissonance.<\/p>\n\n\n\n<p>Building on the <strong>FW25<\/strong> show, which already showed promise in terms of narrative and staging, this new instalment delves deeper into the idea of duality as a construct: two identical girls with opposing expressions, at odds with each other yet united by a shared narrative that explores evolution, interaction and identity as mutual reflections. The result is an intimate and visually powerful universe, where each image functions as a frame in a larger story.<\/p>\n\n\n\n<p>The collection, meanwhile, continues to develop the hyper-feminine and slightly subversive DNA that has made <strong><a href=\"https:\/\/www.shushutongstudio.com\/\">the brand<\/a><\/strong> recognisable. Knitted garments with striking contrasts, embroidered dresses, delicate lace and ruffled skirts are combined with knitted gloves, headbands and socks.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped is-style-galeria-horizontal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"523072\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1.jpeg\" alt=\"\" class=\"wp-image-523072\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1.jpeg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-700x466.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-1-508x339.jpeg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"523069\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2.jpeg\" alt=\"\" class=\"wp-image-523069\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2.jpeg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-700x466.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-2-508x339.jpeg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"523070\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-3.jpeg\" alt=\"\" class=\"wp-image-523070\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-3.jpeg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-3-300x200.jpeg 300w, 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srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5.jpeg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-5-508x339.jpeg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"523071\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6.jpeg\" alt=\"\" class=\"wp-image-523071\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6.jpeg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-700x466.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/07\/highxtar-shushutong-fw-25-6-508x339.jpeg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This new instalment delves into the idea of duality as a construct: two identical girls with opposing expressions, at odds with 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