{"id":523773,"date":"2025-08-05T11:03:42","date_gmt":"2025-08-05T09:03:42","guid":{"rendered":"https:\/\/highxtar.com\/?p=523773"},"modified":"2025-08-05T11:03:43","modified_gmt":"2025-08-05T09:03:43","slug":"what-to-expect-from-the-40th-edition-of-mbfw-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/","title":{"rendered":"What to expect from the 40th edition of MBFW Madrid"},"content":{"rendered":"\n<p>Coinciding this edition with its 40th anniversary, <a href=\"https:\/\/highxtar.com\/en\/mbfw-madrid-and-casa-decor-form-an-alliance-to-promote-spanish-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBFW Madrid <\/a>announces structural changes aimed at consolidating<strong> its position within the international circuit<\/strong> and strengthening its role as a platform for Spanish design.<\/p>\n\n\n\n<p>Under the direction of <strong>Asier Labarga<\/strong> and with <strong>Valentina Su\u00e1rez-Zuloaga<\/strong> as creative director, this edition will mark the start of a new phase. In addition to the anniversary, the tenth year of Madrid es Moda is also being celebrated \u2014 a parallel initiative focused on Spanish designer fashion.<\/p>\n\n\n\n<p>The organisers highlight a<a href=\"https:\/\/www.ifema.es\/mbfw-madrid\/agenda\" target=\"_blank\" rel=\"noreferrer noopener\"> balance between emerging and established names.<\/a> The objective is to encourage dialogue between generations and to reinforce the international projection of Spanish design. In total, 40 brands will participate, distributed across three circuits: <em>Programa Off<\/em>, <em>Ifema Madrid<\/em>, and <em>Ego<\/em>.<\/p>\n\n\n\n<p>To the previously announced changes are added <strong>new guidelines<\/strong>. The Off circuit returns. A second runway for alternative presentations is introduced. All within a new strategic approach that aims to reformulate the event and enhance its visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-programa-off-five-catwalk-shows-three-presentations-and-two-showcases\">Programa Off, five catwalk shows, three presentations, and two showcases<\/h3>\n\n\n\n<p>Programa Off will be concentrated on Wednesday 17 September, with one exception: the collective runway show by UDIT students, scheduled for Monday 15. Within the \u201cDesfiles Off\u201d subprogram, collections will be presented by Silvia Tcherassi (as international guest designer), <strong>Palomo Spain<\/strong> (returning after last participating in 2018), Pedro del Hierro, <strong>Adolfo Dom\u00ednguez<\/strong> (absent since 2009), and Simorra. All will show at the Galer\u00eda de Cristal in the Palacio de Cibeles, except Palomo Spain, which will present at the Palace Hotel.<\/p>\n\n\n\n<p>Meanwhile, <strong>the \u201cDesfiles en la Ciudad\u201d subprogram<\/strong> will include presentations by F\u00e9lix Ramiro, Pilar Dalbat, and Rafael Urqu\u00edzar at alternative locations around Madrid. Lastly, under the \u201cShowcase\u201d format,<strong> Juan Vidal<\/strong> and <strong>Pablo Erroz<\/strong> will present their collections without a traditional runway show. In Erroz\u2019s case, this marks an exception to his usual rule of participating only once per year at MBFW Madrid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ifema-madrid-double-runway-and-20-brands\">Ifema Madrid: double runway and 20 brands<\/h3>\n\n\n\n<p>The Ifema Madrid venue will host the <strong>proposals of 20 brands<\/strong> between 18 and 20 September, split between the Mercedes-Benz catwalk and presentations in the new Sala Bertha Benz. On Thursday 18, \u00c1gatha Ruiz de la Prada, Claro Couture, The Label Edition, Yolancris, and TBC will show. Friday 19 will feature De la Cierva and Nicol\u00e1s, Isabel Sanchis, Hannibal Laguna, Custo Barcelona, Baro Lucas, and Lola Casademunt by Maite. On Saturday 20, the shows will include Fely Campo, Odette \u00c1lvarez, Dolores Cort\u00e9s, and \u00c1ngel Schlesser. The day will conclude with the<strong> L\u2019Or\u00e9al Paris Awards ceremony.<\/strong><\/p>\n\n\n\n<p>Alternative-format presentations will take place on Thursday 18, featuring the debut of Paris\/64 and participation by Flabelus. On Saturday 20, performances will be by <strong>Mar\u00eda Lafuente <\/strong>and <strong>Paloma Su\u00e1rez<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-nine-new-names-and-one-international-guest\">Nine new names and one international guest<\/h3>\n\n\n\n<p>Alongside the catwalk shows, the 40th edition of MBFW Madrid will host a new edition of the <strong>Ego<\/strong> showroom, dedicated to emerging brands. Sunday 21 will be fully devoted to the Ego circuit.<\/p>\n\n\n\n<p>Nine Spanish brands \u2014 SLV FRR, Antonio del Canto, Simoni Studio, Skinsfromtheinsideofmymouth, Antonio Acuario, Asier Quintana, Emeerree, Studio Cumbre, and Guillermo D\u00e9cimo \u2014 will present their collections and compete for the Mercedes-Benz Fashion Talent award. Joining them is <strong>Ale\u0161 Hn\u00e1tek<\/strong>, from Mercedes-Benz Prague Fashion Week, as the international guest designer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz Fashion Week Madrid has announced the official schedule for its upcoming edition, which will take place from 17 to 21 September.<\/p>\n","protected":false},"author":50,"featured_media":255844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[920],"class_list":["post-523773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-mbfwm-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What to expect from the 40th edition of MBFW Madrid - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz Fashion Week Madrid has announced the official schedule for its upcoming edition, which will take place from 17 to 21 September.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to expect from the 40th edition of MBFW Madrid\" \/>\n<meta property=\"og:description\" content=\"Mercedes-Benz Fashion Week Madrid has announced the official schedule for its upcoming edition, which will take place from 17 to 21 September.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T09:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T09:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/thumb-mbfwmadrid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"What to expect from the 40th edition of MBFW Madrid\",\"datePublished\":\"2025-08-05T09:03:42+00:00\",\"dateModified\":\"2025-08-05T09:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\"},\"wordCount\":538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/thumb-mbfwmadrid.jpg\",\"keywords\":[\"MBFWM\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\",\"url\":\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\",\"name\":\"What to expect from the 40th edition of MBFW Madrid - 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