{"id":524145,"date":"2025-08-06T12:14:23","date_gmt":"2025-08-06T10:14:23","guid":{"rendered":"https:\/\/highxtar.com\/?p=524145"},"modified":"2025-08-06T12:14:24","modified_gmt":"2025-08-06T10:14:24","slug":"prada-turns-basketball-into-a-luxury-object","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/prada-turns-basketball-into-a-luxury-object\/","title":{"rendered":"Prada Turns Basketball into a Luxury Object"},"content":{"rendered":"\n

The black Prada<\/a> basketball is held in place by a nylon harness and detailed with white lines and the brand\u2019s iconic triangle logo stamped at the centre. Described by the house as a collector\u2019s item<\/em><\/strong>, it is clear that this piece is not intended for actual use on the court.<\/p>\n\n\n\n

Priced at $975, the basketball forms part of a series of products that reinterpret sports elements as luxury objects. The collection expands with necklaces, bracelets and earrings that miniaturise the basketball, placing it in the realm of jewellery<\/strong>. These pieces sit just below the price of the full-size ball, further emphasising its symbolic value over any functional purpose.<\/p>\n\n\n\n

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This is not Prada\u2019s first foray into the world of sport. The brand has previously released tennis balls, footballs, and even a bocce set <\/strong>priced at over $2,000.<\/p>\n\n\n\n

Far from performance logic, Prada\u2019s objects <\/a>\u2014like its new basketball\u2014 are conceived to exist in a different space: one defined by consumption, aesthetics, and collectability.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prada launches a basketball as a collector\u2019s item, reinforcing its approach to sport through the lens of luxury and aesthetics.<\/p>\n","protected":false},"author":50,"featured_media":524140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[738],"class_list":["post-524145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-prada"],"acf":[],"yoast_head":"\nPrada Turns Basketball into a Luxury Object - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Prada launches a basketball as a collector\u2019s item, reinforcing its approach to sport through the lens of luxury and aesthetics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/prada-turns-basketball-into-a-luxury-object\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Turns Basketball into a Luxury Object\" \/>\n<meta property=\"og:description\" content=\"Prada launches a basketball as a collector\u2019s item, reinforcing its approach to sport through the lens of luxury and aesthetics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/prada-turns-basketball-into-a-luxury-object\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T10:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T10:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-prada-basketball-balincesto.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Prada Turns Basketball into a Luxury Object\",\"datePublished\":\"2025-08-06T10:14:23+00:00\",\"dateModified\":\"2025-08-06T10:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Thumb-prada-basketball-balincesto.png\",\"keywords\":[\"Prada\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/prada-turns-basketball-into-a-luxury-object\\\/\",\"name\":\"Prada Turns Basketball into a Luxury Object - 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