{"id":525465,"date":"2025-08-13T13:34:55","date_gmt":"2025-08-13T11:34:55","guid":{"rendered":"https:\/\/highxtar.com\/?p=525465"},"modified":"2025-08-13T13:34:56","modified_gmt":"2025-08-13T11:34:56","slug":"samsoes-new-campaign-is-an-ode-to-the-city-of-berlin","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\/","title":{"rendered":"Sams\u00f8e’s new campaign is an ode to the city of Berlin"},"content":{"rendered":"\n

Danish brand Sams\u00f8e Sams\u00f8e<\/a><\/strong> sets its new Fall\/Winter 2025 collection in the vibrant epicenter of Berlin. Titled Where the Lights Meet, the campaign explores the bonds\u2014tangible and intangible\u2014woven within the city, and how relationships transform into scenes of transit and waiting.<\/p>\n\n\n\n

Photographed by Philipp Paulus at the iconic Potsdamer Platz, the collection unfolds amidst moving crowds and the constant flow of urban traffic, placing the garments in their natural habitat: a dynamic, unpredictable environment that tests their endurance. The collection is constructed with highly durable materials such as leather and denim, designed to withstand the physical and aesthetic wear and tear of time.<\/p>\n\n\n\n

The campaign stars Nina Marker and Yura Nakano, embodying travel as a life experience: departures and arrivals, endless waits, journeys measured not only in kilometers but in suspended moments. Two key objects become narrative symbols: a bean bag that reinforces the idea of pause and a stuffed frog, an emblem of prosperity.<\/p>\n\n\n\n

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Through images and a video that explores Berlin’s great architectural landmarks, the brand articulates a narrative where clothing becomes a traveling companion. The collection oscillates between statement pieces and timeless essentials: striped polo shirts, denim dresses, and loose jeans sit alongside suede bags, barn jackets, and structured trench coats.<\/p>\n\n\n\n

Madeline Argy poses for Sams\u00f8e Sams\u00f8e. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Titled Where the Lights Meet, the campaign explores the bonds\u2014tangible and intangible\u2014woven in the city of Berlin.<\/p>\n","protected":false},"author":22,"featured_media":525464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-525465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nSams\u00f8e's new campaign is an ode to the city of Berlin - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Titled Where the Lights Meet, the campaign explores the bonds\u2014tangible and intangible\u2014woven in the city of Berlin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sams\u00f8e's new campaign is an ode to the city of Berlin\" \/>\n<meta property=\"og:description\" content=\"Titled Where the Lights Meet, the campaign explores the bonds\u2014tangible and intangible\u2014woven in the city of Berlin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T11:34:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T11:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/highxtar-samsoe-samsoe-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Sams\u00f8e’s new campaign is an ode to the city of Berlin\",\"datePublished\":\"2025-08-13T11:34:55+00:00\",\"dateModified\":\"2025-08-13T11:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/highxtar-samsoe-samsoe-destacada.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/samsoes-new-campaign-is-an-ode-to-the-city-of-berlin\\\/\",\"name\":\"Sams\u00f8e's new campaign is an ode to the city of Berlin - 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