{"id":525971,"date":"2025-08-19T10:56:07","date_gmt":"2025-08-19T08:56:07","guid":{"rendered":"https:\/\/highxtar.com\/?p=525971"},"modified":"2025-08-19T10:56:08","modified_gmt":"2025-08-19T08:56:08","slug":"is-mschf-launching-a-creative-agency","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/is-mschf-launching-a-creative-agency\/","title":{"rendered":"Is MSCHF Launching a Creative Agency?"},"content":{"rendered":"\n

MSCHF<\/a>, which has made everything from giant red boots to a microscopic bag<\/strong> sold for over $70,000 USD<\/strong> go viral, appears to be shifting direction, towards creative agencies<\/strong>.<\/p>\n\n\n\n

On 18 August<\/strong>, an Instagram account called @appliedmschf<\/a><\/strong> appeared, identified as Applied MSCHF<\/strong> and described in its bio as \u201can external projects division created by MSCHF.\u201d The account is private<\/strong> and has only a few followers, but its link to MSCHF was confirmed via the brand\u2019s official profile.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

This move follows a recent trend of artists launching their own creative agencies. Pharrell Williams<\/strong>, for instance, created VIRGINIA<\/strong>, which functions as a collective and alias for his upcoming launches. Kendrick Lamar, together with pgLang, launched Project\u202f3<\/strong>. Now, MSCHF is following the same path, although details on how Applied MSCHF will operate are still unknown.<\/p>\n\n\n\n

For now, all we know is that the account exists and is official. Everything else \u2014 the type of projects, scope, or services \u2014 remains a mystery.<\/p>\n","protected":false},"excerpt":{"rendered":"

The MSCHF collective, known for its unexpected drops, is taking a new step. It seems to be entering the world of creative agencies.<\/p>\n","protected":false},"author":50,"featured_media":525967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1909],"tags":[2549],"class_list":["post-525971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-en","tag-mschf"],"acf":[],"yoast_head":"\nIs MSCHF Launching a Creative Agency? - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The MSCHF collective, known for its unexpected drops, is taking a new step. 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