{"id":526104,"date":"2025-08-19T11:59:19","date_gmt":"2025-08-19T09:59:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=526104"},"modified":"2025-08-19T11:59:20","modified_gmt":"2025-08-19T09:59:20","slug":"zara-bows-to-the-viral-phenomenon-butterbear","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/","title":{"rendered":"Zara bows to the viral phenomenon \u201cButterbear\u201d"},"content":{"rendered":"\n

Zara<\/a> joins the Butterbear phenomenon. Thus, the Spanish brand is launching a capsule collection inspired by the popular mascot from the Thai caf\u00e9.<\/strong><\/p>\n\n\n\n

Nong Noey made her debut in June 2024 at the EmSphere shopping centre in Bangkok<\/strong>. Thanks to her charisma and dances, she began interacting with visitors, promoting the caf\u00e9\u2019s sweets. Subsequently, a Chinese tourist recorded one of these moments and uploaded it to Douyin<\/strong>, the Chinese version of TikTok<\/a>. As a result, the video went viral, with over 16 million views and 5 million likes. In this way, the bear went from being a local mascot to an Asian-wide viral phenomenon<\/strong>.<\/p>\n\n\n\n

Her popularity grew rapidly. Therefore, the Thai government appointed her as an unofficial tourism ambassador and she featured in promotional campaigns at iconic Bangkok locations. <\/strong>Furthermore, she also collaborated with brands such as KFC, Colgate, Gucci, and MCM<\/strong>. Now, it is Zara\u2019s turn.<\/p>\n\n\n\n

The \u201cButterbear for Zara\u201d capsule is designed for the back-to-school season<\/strong>. Thus, it includes T-shirts, sweatshirts, tracksuit bottoms, polos, and cardigans for women, men, and children aged 4 to 14<\/strong>. Likewise, all items feature Nong Noey alongside the Butterbear logo and will be available in selected markets, including China, Japan, and Thailand.<\/p>\n\n\n\n

The \u201cButterbear Academy \u2013 Zara\u201d pop-up in Shanghai<\/strong> recreates a school from start to finish: classrooms, corridors, changing rooms, and even a sports hall<\/strong>. This immersive space will be open from 14 to 31 August 2025<\/strong> at 988 Middle Huaihai Road, Xuhui District. In addition to<\/strong> this pop-up and the online store, selected shops across mainland Asia, Hong Kong, Macau, Taiwan, Singapore, Vietnam, Malaysia, South Korea, Japan, Indonesia, Thailand, and Cambodia will sell the capsule.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Therefore, fans of the collection will have multiple options to get the pieces from \u201cButterbear for Zara\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule collection and an immersive pop-up in Shanghai.<\/p>\n","protected":false},"author":50,"featured_media":526102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1048],"class_list":["post-526104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-zara-en"],"acf":[],"yoast_head":"\nZara bows to the viral phenomenon \u201cButterbear\u201d - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara bows to the viral phenomenon \u201cButterbear\u201d\" \/>\n<meta property=\"og:description\" content=\"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T09:59:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T09:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Zara bows to the viral phenomenon \u201cButterbear\u201d\",\"datePublished\":\"2025-08-19T09:59:19+00:00\",\"dateModified\":\"2025-08-19T09:59:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\"},\"wordCount\":290,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png\",\"keywords\":[\"Zara\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\",\"url\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\",\"name\":\"Zara bows to the viral phenomenon \u201cButterbear\u201d - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png\",\"datePublished\":\"2025-08-19T09:59:19+00:00\",\"dateModified\":\"2025-08-19T09:59:20+00:00\",\"description\":\"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zara bows to the viral phenomenon \u201cButterbear\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\",\"name\":\"Alejandro Ventura\",\"url\":\"https:\/\/highxtar.com\/en\/author\/alejandroventura\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zara bows to the viral phenomenon \u201cButterbear\u201d - HIGHXTAR.","description":"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/","og_locale":"en_US","og_type":"article","og_title":"Zara bows to the viral phenomenon \u201cButterbear\u201d","og_description":"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.","og_url":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-08-19T09:59:19+00:00","article_modified_time":"2025-08-19T09:59:20+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png","type":"image\/png"}],"author":"Alejandro Ventura","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Alejandro Ventura","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/"},"author":{"name":"Alejandro Ventura","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f"},"headline":"Zara bows to the viral phenomenon \u201cButterbear\u201d","datePublished":"2025-08-19T09:59:19+00:00","dateModified":"2025-08-19T09:59:20+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/"},"wordCount":290,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png","keywords":["Zara"],"articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/","url":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/","name":"Zara bows to the viral phenomenon \u201cButterbear\u201d - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png","datePublished":"2025-08-19T09:59:19+00:00","dateModified":"2025-08-19T09:59:20+00:00","description":"Zara teams up with Nong Noey, the viral bear from the Thai caf\u00e9 Butterbear, for an exclusive capsule and an immersive pop-up in Shanghai.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/Thumb-zara-butterbear.png","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/zara-bows-to-the-viral-phenomenon-butterbear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Zara bows to the viral phenomenon \u201cButterbear\u201d"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f","name":"Alejandro Ventura","url":"https:\/\/highxtar.com\/en\/author\/alejandroventura\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/526104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=526104"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/526104\/revisions"}],"predecessor-version":[{"id":526112,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/526104\/revisions\/526112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/526102"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=526104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=526104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=526104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}